Retail Sales of GTA IV Top $500 Million in First Week
Take-Two said today that Grand Theft Auto IV has surpassed all-time entertainment records for day one and week one sales by dollar value. Released just a week and one day ago, GTA IV has sold approximately 6 million units globally with an estimated retail value of more than $500 million in the first week. The game sold approximately 3.6 million units on its opening day with a retail value of approximately $310 million globally.Take-Two Chairman Strauss Zelnick sounds practically beaming when he states the following:
“We knew Grand Theft Auto IV would break new ground in terms of the player’s experience, with its compelling story line, extraordinary gameplay and action that ranges over a broad urban canvas. Now, it has broken sales and rating records as well. Grand Theft Auto IV’s first week performance represents the largest launch in the history of interactive entertainment, and we believe these retail sales levels surpass any movie or music launch to date. We congratulate the entire Rockstar team on creating a must-have experience that takes the legendary Grand Theft Auto franchise to a new level.”
Ben Feder, Take-Two’s Executive Officer went on to say:
“Rockstar’s goal is to make each new title in the Grand Theft Auto franchise even better than those that preceded it, and Grand Theft Auto IV is a smashing success on that score. Grand Theft Auto IV makes full use of the power of next generation technology, and offers players an experience unique in the interactive entertainment medium. This game sets a new standard in the industry, with critics hailing it as both an artistic and technological masterpiece.”
We all knew it would sell well, so this news just basically stated the obvious, but $500 million dollars is pretty darn awesome nonetheless. Plus, thanks to this wonderful bit of cash, stock in Take-Two was up $0.29 (cents) to $26.35 as of Tuesday.
Via: Press Release