Retake Community to Send a Message With Mass Effect On/Off Event
Members of the Retake Mass Effect community might have pushed BioWare and Electronic Arts hard enough to force a commitment to free DLC that will “clarify” the ending of Mass Effect 3, but they’re not done working for changes to the game.
A campaign planned for this weekend is meant to demonstrate to the developer and publisher just how committed the community is to the Mass Effect series and to single-player games in general. It’s called the Turn It On/Turn It Off event, and the hope is to game the figures of simultaneous players on Mass Effect 3 enough that EA gets the hint and fully funds the Mass Effect 3 ending DLC, slated to be released sometime this summer. Here’s a video fans made to explain it.
Part of the driving sentiment behind the event is that the unintended consequence of the Mass Effect 3 ending backlash will result in EA viewing Mass Effect 3′s single player as a lost cause and failing to fully fund the free DLC pack that BioWare is working on for the game. Players don’t want the company to see the loss of money as a problem with single-player-centric games, so they’re hoping to show not only that a lot of customers are willing to walk away from Mass Effect and BioWare because they’re unhappy, but also to show that those fans are still passionate supporters of what Mass Effect represents.
Fans intend to turn on Mass Effect 3′s single player campaign for at least some period on Saturday, April 28, on any of the three platforms for the game, so that they’ll all be registered on EA’s Origin service. They then intend to go to Twitter and send messages to BioWare and EA (@bioware and @ea, respectively) with the hashtag “#turnMEon,” to notify both companies that they’re firing up the game as a means of demonstration.
Starting on Sunday, April 29, players intend to shut down Mass Effect 3 for the entire 24-hour period, following it with tweets to BioWare and EA with the “#turnMEoff” hashtag.
So far, the Turn On/Turn Off event seems to have garnered a fair amount of attention, although it’s nothing like the outpouring of support for the Retake Mass Effect Child’s Play fundraiser. The Facebook event dedicated to the protest has garnered better than 1,000 participants. There’s also a lengthy thread about the event on the BioWare Social Network, which has garnered some 18,400 views as of this writing.
Game Front has reached out repeatedly to BioWare on the Mass Effect ending controversy, but the developer has so far declined to comment. We have contacted BioWare again for comment on this weekend’s event.
Do you plan to fire up Mass Effect 3 this weekend as part of the protest? Do you think it’ll work? Let us know in the comments.