Riots Wants League of Legends to Be More Like NFL Mondays

Riot is seeking to make League of Legends more like Monday Night Football, with a regular schedule that can become a part of a viewer’s everyday life.

Speaking with GI International, senior eSports manager at Riot Whalen Rozelle said:

“We really want to deliver more like a Monday Night Football experience. With the LCS’s structure we want people to be able to know when to tune in. Essentially, be able to weave League of Legends eSports into their lives.”

Riots believes that a regular schedule will increase viewership, but the company is also setting its sights on delivering a higher-quality experience. Rozelle said:

“That’s another expectation we have that we’re really focused on improving in 2013: Delivering a higher-quality, high production value viewing experience to our players. We built out a studio in LA for these teams to play in and we can capture all the drama and excitement of the games. We brought on a production team with backgrounds in the NFL, in the Olympics to do all kinds of human interest stories and narrative, which is something I don’t think eSports has focused on to date because of the structure.”

Meanwhile, Riot’s VP of eSports Dustin Beck has been surprised by the game’s success in eSorts, and that the focus remains on pleasing fans. He said:

“Each event we continue to be caught off guard by how much of our community tunes in to watch these events. We’re not really driving our vision off of where we expect numbers to go; we’re driving our vision off of what we think the fans want to see.”

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