Robert Bowling Founds New Studio, Robotoki
When Robert Bowling surprised us all last March, by leaving Activision after a very lengthy tenure, tongues wagged, teeth clicked, and everyone wondered whaaa? Soon after he quit his job, it came out that he was increasingly frustrated with their business plan, having stealth bashed Activision’s subscription model the month before. He hasn’t commented further on that since leaving Activision, but whatever his reason for doing so, it was clear that whatever he did next would probably be the opposite of his experience at his former employer.
And it might be! Today it was announced that Bowling has founded a new gaming studio, Robotoki, which he has described as a “developer development studio that just happens to make games.” Yeah, I have no idea what that means either. Oh wait, yes I do, it means they don’t plan to be total dicks to the employees. “We are focused on our team first and everything else second,” Bowling said, “because I believe as an industry, we have a lot to learn on how to treat talent. While we continue to out stride film and music entertainment in other areas, we are falling severely behind in how to properly inspire and support our creative talent.”
That sounds an awful lot like someone with some rather personal experience in the world of talent not being treated very well, though of course his statement didn’t add “and specifically, we intend to be the opposite of Activision”, so we have to just assume. And assume we shall, and also wish Bowling all the best. Especially as the company is self funded and will only be accepting investment from people who support that model, meaning, I assume, they’re buying in. Their first game will be announced later this year, and is intended for the next gen. Want in? Check out the official site and see if you’re qualified to work there.