Posted on August 1, 2008,

Rumor: Real Xbox 360 Price Cut Coming in September

Gaming TodayAnalyst Todd Greenwald recently called for a “real” Xbox 360 price cut following the price reduction of the 20GB Xbox 360, which was simply a means of phasing out that particular SKU.

Ars Technica is reporting that their reliable mole (who has apparently undergone a Joker makeover, as the picture proves) has said that a fairly significant price drop is coming in early September.

  • Arcade (no hard drive) to $199
  • Pro (60GB) to $299
  • Elite (120GB) to $399

That would only be a $50 slash for the Pro and Elite SKUs, but getting the Xbox 360 Arcade under the Wii’s price and at the $199 sweet spot for the holidays would be huge. Combine that price with a marketing campaign about the “new Xbox experience” and the difficulty in finding a Wii, and you’ve got a pretty good formula for posting some big sales numbers in the last quarter of 2008.

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7 Comments on Rumor: Real Xbox 360 Price Cut Coming in September

Wolfgrin

On August 1, 2008 at 2:22 pm

Lets hope its true then.

Used Cisco

On August 1, 2008 at 6:48 pm

Who would have thought MS would be the first to draw blood on the $199 price point? When they first announced the Wii, I figured it would be the one to hit $199, probably it’s second year(third christmas) but the odds of that happening are nil. I guess MS has been successful in driving down the cost of it’s parts. Either that or they are feeling desperate with Sonys growing momentum this year. So, the question is, if this is true, will the $199 core system sell well enough to allow MS to outsell Sony in 2008?

Buddy Love

On August 1, 2008 at 11:47 pm

Isn’t it messed up that the sales numbers are all that matter, not the games, overall experience or happy customers? If that was the case, Microsoft would be winning (can you imagine if Sony had to deal with the RRoD?) and Nintendo would be dead last. I’m just saying..Ninteno don’t seem to be focusing on the core audience…a lot of their stuff lately has been complete . And their future plans are hazy.

big rob

On August 2, 2008 at 3:15 am

:?: :?: :?: :?: :?: :?: :?: :?: :?: :?: :?: :?: :?: :?: :?: :?:
look coming from a real pov xbox 360 is ty
the graphics glitch
it costs money for xbox live
the system burns rings from a little tap
the hd setting still looks like sd
face it a replacement is a must
hopefully a handheld
or motion stuff —-

platomaker

On August 2, 2008 at 9:17 am

i would get an xbox, but i don’t play madden or do i want to play a first person shooter against highly trained minors with no future. what happened to games?

MORGENFELD!!!!!!!!!!!!!!!!!!

On August 2, 2008 at 12:09 pm

“and the difficulty in finding a Wii”

Honestly, I wonder if some business school paper will look at this in a few years to figure out how in the hell Nintendo could have missed the mark so poorly not just once (opening release) but quarter after quarter thereafter in terms of properly judging demand.

I know a ton of Wii’s have been sold; nevertheless, there’s an interesting ‘what could have been’ element to it. Personally, I tried to get a Wii from November 07 – March 08. My conditions were simple: I didn’t want a bundle, I didn’t want to pay over MSRP, and I didn’t want to stand in a line at 5am like an idiot – particularly after the console was already out for a freaking year.

As you might guess, I have no wii. (it’s a sad statement to have to write. Nintendo castration) As you might also guess, I’m no longer interested in it. Honestly, a game company that can’t be bothered to role out the proper number of consoles isn’t going to keep my attention for 2+ years. At some point, you say ‘I’m not going to be Nintendo’s any longer’. (Combine this with the less tha impressive game offerings, and there you go)

Anyway, the long digression relates to this because I think the XB360 at $199 is a tremendously competitive offering. I think there are a lot of people who heard of the Wii hype, couldn’t get one, and have become disenchanted with it. Now look, a console from MS at the same entry point, readily available, with a much larger gaming library, superior graphics, and still ‘new’ stuff to tout. (I don’t even talk about the expensive brick that is the PS3)

PS I’m not a ‘casual gamer’ although I’m probably not considered a hardcore gamer either because I don’t get off on FPS or MMORPG. I’m a long-term PC gamer and I haven’t owned a console since N64. I thought about dipping my toes into the water with the Wii, got slapped by Nintendo, and decided to go play in my own pool (PC). Maybe I’ll try again with the Xbox at $199

Platomaker

On November 12, 2013 at 7:49 pm

After the crap I spoke I ended up with an xbox. It still broke though, so now I have a legitimate complaint. But I retract what I said earlier.