SCEA President Asked “Why?” Concerning PS3 Price Cut
Kotaku caught this video of SCEA’s President Jack Tretton getting grilled on CNBC yesterday on the reason why Sony decided to cut the cost of the PS3 by $100.
In the interview, Tretton does a pretty good job of avoiding the “Why?” question and barrels through his sales pitch to the world. Eventually, Tretton states that the reason why Sony decided to cut the price of the PS3 is because the American consumer loves to save money. Wow. That has to be the worst explanation concerning a price cut I have ever heard. He could have went so many ways with that. Maybe saying production costs have been reduced, or it was done to compete with the other more affordable consoles. But to say they cut prices because Americans love to save?