Sega Admits to Misleading Colonial Marines Trailers
Sega Europe has admitted to the Advertising Standards Authority that its trailers for Aliens: Colonial Marines did not accurately represent the game.
After submitting a complaint about ACM’s apparent false advertising, Reddit user subpardave linked to a response letter sent by the A.S.A. which reveals that the differences between the trailers and the released product “did not accurately reflect the final content of the game.” Sega Europe does, however, claim that all trailers were created with the Colonial Marines in-game engine.
Sega Europe has agreed to add a disclaimer to all videos published on its website and via YouTube stating that they depict a demo version of the game.
“We consider that with the disclaimer in place, customers are unlikely to get the impression that the trailer shows the finished product, and the ads are therefore unlikely to mislead,” the A.S.A.’s response read.
Too little, too late? Or is this admission a step towards forgiveness?
via GI International