Sega Admits to Misleading Colonial Marines Trailers

Sega Europe has admitted to the Advertising Standards Authority that its trailers for Aliens: Colonial Marines did not accurately represent the game.

After submitting a complaint about ACM’s apparent false advertising, Reddit user subpardave linked to a response letter sent by the A.S.A. which reveals that the differences between the trailers and the released product “did not accurately reflect the final content of the game.” Sega Europe does, however, claim that all trailers were created with the Colonial Marines in-game engine.

Sega Europe has agreed to add a disclaimer to all videos published on its website and via YouTube stating that they depict a demo version of the game.

“We consider that with the disclaimer in place, customers are unlikely to get the impression that the trailer shows the finished product, and the ads are therefore unlikely to mislead,” the A.S.A.’s response read.

Too little, too late? Or is this admission a step towards forgiveness?


via GI International

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3 Comments on Sega Admits to Misleading Colonial Marines Trailers

matchoo

On April 3, 2013 at 10:39 pm

“We consider that with the disclaimer in place, customers are unlikely to get the impression that the trailer shows the finished product, and the ads are therefore unlikely to mislead,”

Really??? You’re right, I would expect that if a trailer was marked as depicting the ‘demo’ version of the game, then the production version of the game should be BETTER, not worse.

quicktooth

On April 3, 2013 at 11:06 pm

I second matchoo’s comment above. “Demo” = LESS polished and less good version, NOT MORE. Admit you lied through your teeth guys. At this point, that’s all you can really do to start building trust again. It’s hard to say why I’m even bothering to tell you this- I guess I like the games industry that much. It’s an abusive relationship *sigh*

hunter

On April 5, 2013 at 5:33 pm

I laugh at anyone that bought this game lol… first of all if you’re going to buy a game that’s as difficult to make as an aliens game, don’t you think you should watch actual gameplay before buying it? Trailers almost never show true gameplay… seriously anyone that buys games without watching gameplay first is a complete idiot, don’t blame Sega for your mistake