Posted on March 6, 2008,

Sega Not Interested in Acquisitions or Mergers


The games industry currently seems to be obsessed with the idea of merging and making acquisitions, but Sega’s Simon Jeffrey says that the house that built Sonic isn’t interested in any of it.

Speaking with Reuters, Jeffrey said, “We’re moving very nicely up the charts but we are also very cognizant of what is happening at very top end of market, with regards to some of the M&A activity.”

The Sega US head honcho said that the company is happy with where it is right now. “That’s not an area we want to play in right now. We have no interest in being acquired, we are very happy with our position right now,” he stated.

“There is plenty of room for smaller companies to be successful and profitable in this business. You don’t have to be number one or number two. You can be number six very happily,” he said, referencing the fact that Sega is the number six publisher in North America, according to NPD.

He brings up a good point, in that there’s really no need to compete with Activision and EA for that number one spot when there’s plenty of room left to occupy. Not only that, but by remaining independent, the company is free to make uninhibited choices with regards to its future.


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1 Comment on Sega Not Interested in Acquisitions or Mergers


On March 6, 2008 at 1:22 pm

“The Sega US head honcho said that the company is happy with where it is right now.”

To quote that out of context…so you’re happy where your mascot has ended up? You’ll never meet me, dude, but if we should ever make acquantaince, lemme show you a game called ‘Sonic the Hedgehog 1/2/3 & Knuckles’ and then look at say, ‘Sonic Heroes’ and tell me you’re ‘happy where it is right now’.

Just saying.