Sega Sammy Had a Pretty Hot Q1
Though the fiscal year quarter wasteland ending on June 30 wasn’t terribly friendly to most games companies, it worked out pretty well for Sega parent Sega Sammy, which managed to somehow have net sales up $350 million from last year despite nobody liking or buying Alpha Protocol. Amusingly, the financial report blames the low sales of that title and Iron Man 2 on “the adverse market condition,” even though Alpha Protocol had almost the entire month of June to itself. But what matters is the big picture, right? And the big picture is looking good.