September Hardware NPDs: Xbox 360 Outsells Wii
The five week span encompassing the September NPD numbers is a wow-inducing one. Undoubtedly the release of Halo 3 was largely responsible for this, but that doesn’t make it any less impressive – the Xbox 360 actually outsold the Wii in September. Neither the PlayStation 3 nor Xbox 360 was close to doing so in any recent month.
Here are the hardware numbers for September (August numbers in parentheses):
- Xbox 360 – 527,800 (276,700)
- Wii – 501,000 (403,600)
- PlayStation 3 – 119,000 (130,600)
- PlayStation 2 – 215,000 (202,000)
- Nintendo DS – 495,800 (383,300)
- PlayStation Portable – 284,500 (151,200)
Considering this period was longer than August’s, it isn’t surprising to see the Wii make a jump from just over 400k all the way up to 500k, but that’s still a mind blowing number. There wasn’t a single big release on the Wii in all of September, yet it pushed half a million units. The same can be said about the DS, which had a tremendous month. You could even include the PSP in this discussion; nearly 300k is nothing to sneeze at, even if it does pale in comparison to the DS.
The Xbox 360 is self explanatory, and just goes to show you what a game like Halo 3 – combined with a $10 million marketing campaign – will do for you.
The PlayStation 3’s drop is a tad surprising, given the release of Heavenly Sword and the various sports games surrounding September. Potential buyers were perhaps enveloped in the Halo 3 marketing campaign to end all campaigns? That seems likely, as the Xbox 360 made a lot of noise in both August and September between the superior version of Madden, BioShock, and Halo 3. PlayStation 3, on the other hand, more or less sat idly by. We’ll have to see in the coming months what impact the holiday season and price drop will have.
NPD numbers via 1UP