Posted on May 20, 2008,

Shane Kim Says First to 100M Wins

shane-kim1.jpgSome people got the vibe from Microsoft that they were declaring victory with their ten million sold in the U.S. announcement, but Shane Kim thinks it’s way too early for anyone to call the current console war.

“Are we just amusing ourselves by trying to declare a winner and loser while the customers are still out there deciding?” Kim said in an interview with Game|Life. “[T]his is only the third year of our existence and only the second year of Sony and Nintendo’s existence.”

Kim had some strangely worded logic when the interviewer pointed out that, last generation, the winner was clear by the point. Kim said, “It’s a lot different, though, this time, right? The winner of the last generation was the winner of the previous generation. They were building off that kind of success. The winner of last generation isn’t the winner of this generation, they’re in third.

“So now you’re talking about a completely different company, a very good company but not a company that has won a generation in quite a long time. Will they get to expand beyond 35, 40 million to 100 million? Will anybody? I mean, that’s going to be an interesting thing to see: Will there be a clear-cut winner like there has been in the last two generations?”

And Kim of course gave the typical, “We don’t confirm on rumors or speculation” when asked about the rumored 360 motion controller. But he also said that they “don’t have anything like that under development” which he “can confirm or deny.” The wording on that is a bit fishy, so the interviewer pushed him a little more, leading him to say the following:

If you want to say that that means we’re working on something, that’s up to you. Here’s my point about hardware: You know that we’re investing pretty heavily into hardware, online services, and content. And regardless of what that underlying technology is, we’re going to continue to push innovation in a whole bunch of different places. Whether that’s in motion-sensing or some other area, we’ll see.

So, what do you think? Does Microsoft have a motion-sensing controller, or is Kim being honest in his denial?

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7 Comments on Shane Kim Says First to 100M Wins


On May 20, 2008 at 7:51 pm

Ready! Set! GO!!

Last one to 100M is a rotten egg.


On May 20, 2008 at 9:01 pm

Motion Sensor 360 controllers…. kinda feels like that leap to the Rumble Pak on the N64. It was bound to happen, and when it did, you couldn’t play anything without it.


On May 20, 2008 at 9:27 pm

” The winner of last generation isn’t the winner of this generation, they’re in third.”

WTF????????? Are all of Microsoft’s employees trying to outdo each other for the dumbest quotes at the moment? This generation isnt over yet Mr Kim so there is no winner of this generation yet you nonce. The winner of this generation will only be known when they have ceased production.


On May 20, 2008 at 9:46 pm

they all have won, im sure they all roll in their barrels of money and wouldnt be in the business if they know they wouldnt eventualy turn a profit. they all are winners the gaming industry is a multi billion dollar industry. with that kind of revenue how can u loose?


On May 20, 2008 at 11:27 pm

I thought 10 million was a little soon to call a console war… I mean geez, it’s only been 3 years for Microsoft and 2 for Nintendo and Sony.
Besides no one figured out PS2 won until 2005. :roll:


On May 21, 2008 at 7:17 am

Doesn’t really matter, the Wii will be the first one to sell 100 million anyway so it’ll be Microsoft and Sony fighting for sloppy seconds. :cool:

Go Marlins!!!!


On May 21, 2008 at 8:37 am

First 10 now 100 million? wow, Microsoft is shooting themselves in the foot with PR talk like they have been spewing since 2008 started, I guess 2007 was the year for stupid Sony PR and 2008 is for Micrsoft.

Go Banana!!!!