“Homefront Sold Less Than Half of Copies Shipped”, THQ Boasts
THQ’s recent Red Dawn tribute album, Homefront, should have been a raging success. Unfortunately, critics weren’t that kind to it at all. Most of them praised the setting, but they absolutely tore into the generic gameplay, the short campaign, the abrupt ending, the repetitive environment and limited combat and damage physics. Really, the consensus was that just about everything except the actual game kind of sucked.
No big deal though, because Homefront is kind of a hit. It sold an impressive 375,000 copies on its first day. As our man Phil Owen pointed out, that’s more than the awesomecredible Bulletstorm did in its first week. Apparently, Critics can suck it.
And that’s fine. We’re not monsters. We get that when it comes to doing whatever it is you do, what you want is to do it, do it very well, and end up with both the money and the acclaim. But if you fail to get the acclaim and still get the money, that’s got to feel good, right? Especially now that Homefront has sold about a million copies in less than 3 weeks. IT’S CRISTAL TIME Y’ALL! Except THQ really doesn’t know how to take a victory lap. Marvel at the title of this press release they sent out earlier today, in which they manage to cram victory back into the jaws of defeat:
THQ ANNOUNCES ESTIMATED GLOBAL HOMEFRONT(tm) SELL-THROUGH OF OVER 1 MILLION UNITS, ON 2.4 MILLION UNITS SHIPPED TO DATE
So… you sold less than half of the units you shipped. That makes your impressive first month sales sound kind of… pathetic. And you guys, that’s not how you throw a bling fling to celebrate blowin’ up like nitro. BRAGGING FAIL, THQ.
Here’s what you do:
THQ ANNOUNCES ESTIMATED GLOBAL HOMEFRONT(tm) SELL-THROUGH OF OVER 1 MILLION UNITS
And scene. Stop there while you’re ahead. Leave people thinking “wow, a million!” instead of “damn, only a million?” Then, after everyone goes home to sleep off the hangover, you quietly let the additional 1.5 million unsold units sell very slowly (probably the bulk of them at bargain/clearance prices) and once they’re all gone, crow about the fact that you sold nearly 3 million copies. Who cares if sales/profits don’t entirely match up. You’ve made Xbox’s critical Platinum Hits series! And you also don’t look like a chump.
We keed, we keed. Gamefront didn’t particularly care for Homefront, but it did well, and THQ has brought with the good games many times over. So we’ll cease with the mockery and leave you with this:
According to UK Chart Track’s March 21st weekly report, Homefront’s reported first weekend sell-through ranked the game as #1 for the week, as well as the best-selling week-one new console release in 2011 in the UK.
Ah, who am I kidding. This press release is hilarious. From now on, I’m ruining everything I do by bragging about how I failed to measure up.