Sleeping Dogs Hasn’t Sold Poorly, Sez Square Enix
When Square Enix announced recently that they were revising earnings predictions, they cited one high profile game whose sales were slower than projected. This game wasn’t named, but everyone assumed it was Sleeping Dogs and further, that this meant the game was selling badly. Not so, Square Enix insists. Square Enix President Yoichi Wada has clarified what the company had tried to say last week and insists that the game is performing well, the only problem being their initial estimates, not the game itself.
At the announcement of forecast revisions last week, we talked about Sleeping Dogs (SD) as an example of a Western title that started out slow, which seemed to provoke misunderstandings that it was suffering poor sales. Let me clarify that SD is an exceptionally remarkable title that came with very high expectations and aggressive sales targets for the First Six-Month Period. Our goal might have been exceedingly high, which is what we see here in the difference in actual versus forecast sales.
He later added that “I am confident that SD would grow to be one of our ten strong IPs, and I am very optimistic for great results in lifetime sales… Just to reiterate, we expected greater revenues from SD in the First Six-Month Period, and what we are seeing now is simply the difference between actual and aggressive projections.”
That’s kind of a relief to hear. Sleeping Dogs isn’t perfect, but it’s a brilliant first installment of what I hope will be an ongoing series of open world games. (Good) sequels almost always do better than the first game anyway, so make it a good one please.