Sleeping Dogs Hasn’t Sold Poorly, Sez Square Enix

When Square Enix announced recently that they were revising earnings predictions, they cited one high profile game whose sales were slower than projected. This game wasn’t named, but everyone assumed it was Sleeping Dogs and further, that this meant the game was selling badly. Not so, Square Enix insists. Square Enix President Yoichi Wada has clarified what the company had tried to say last week and insists that the game is performing well, the only problem being their initial estimates, not the game itself.

At the announcement of forecast revisions last week, we talked about Sleeping Dogs (SD) as an example of a Western title that started out slow, which seemed to provoke misunderstandings that it was suffering poor sales. Let me clarify that SD is an exceptionally remarkable title that came with very high expectations and aggressive sales targets for the First Six-Month Period. Our goal might have been exceedingly high, which is what we see here in the difference in actual versus forecast sales.

He later added that “I am confident that SD would grow to be one of our ten strong IPs, and I am very optimistic for great results in lifetime sales… Just to reiterate, we expected greater revenues from SD in the First Six-Month Period, and what we are seeing now is simply the difference between actual and aggressive projections.”

That’s kind of a relief to hear. Sleeping Dogs isn’t perfect, but it’s a brilliant first installment of what I hope will be an ongoing series of open world games. (Good) sequels almost always do better than the first game anyway, so make it a good one please.

Via Siliconera.

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6 Comments on Sleeping Dogs Hasn’t Sold Poorly, Sez Square Enix


On December 12, 2012 at 5:54 pm

I really dislike Square, they ruined Supreme Commander, Deus Ex, Just Cause.

But I really really enjoyed Sleeping Dogs, I hope they continue with this.


On December 12, 2012 at 6:21 pm

Sleeping Dogs is one of my favorite games this year, but I only got it after word-of-mouth on how good it was. I’m betting SD will perform similar to Dragon Age: Origins, slow start but as word-of-mouth spreads it’ll jump in sales over time. Here’s hoping so!


On December 13, 2012 at 12:38 am

The game bites. Any game that lies to it’s consumer base, doesn’t deserve squat. They say fully programable keys, but somehow left out the arrow keys for moving as well as several others. So much for programable keys. Yeah, I know it’s old school, but that’s me and I sure as heck wont change because of lazy programmers. Tons like me out there as well. I mean, come on. If your your going to do something, why not make everyone happy. It’s not like it’s that hard. Just plain freekin lazy. Have no respect for a company that pulls this kind of cra-. Sure wont get anything else they make.


On December 13, 2012 at 12:39 am

By the way. Deus Ex was ten times the game this was.


On December 13, 2012 at 4:52 am

Sleeping Dogs is great. I don’t know about the supposed lies made about the keys as I own it on 360. If that’s the case then blame Squeenix, not the developers who created a fun game after Activision previously forced them to make it a sequel to a boring franchise.


On December 13, 2012 at 9:56 am

Michael@ No actually I blame the developers. Square didn’t force them to not make the arrow keys work, or any of the number of other keys that dont. They did what few other developers have had the stupidity to do, and they did it on there own.
No, Square may have pushed them in some ways but this wasn’t one of them. The blame rest solely on the shoulders of the fu____ ups who made the game. Like I said. would have taken almost no time to set it all up. Instead they chose to screw those of us who use arrow keys over. You should look on there web site. They’ve got tons of angry people saying the exact same thing I am.