SOE’s Smedley on Success in the MMO Market
John Smedley, president of Sony Online Entertainment, is the next big name in the games industry to be interviewed as MMO Week continues over on Games Industry.biz.
Smedley talks in depth about SOE’s strategy in the MMO market. The most important lesson SOE has learned along the way is to listen to its customers. He cites the reaction of the Star Wars Galaxy community over changes to the game a few years back.
I think we were a little too arrogant as a company. We thought we knew what was best as a company, and we should have listened more. That’s really the biggest lesson we’ve learned as a company in the last eight years. Listening to our customers is everything.
The lessons we’ve learned from our community have just been extraordinary. For years now we’ve been running something called the Influencer Summit, where we pull 100 people, and 50 of those people will be our worst critics.
So one of the things we’re trying to do is listen better as a company, and over the past few years I think we’ve done that – I’m really proud of the strides we’ve taken in that direction. Listening is a very important skill.
This interview will give you information on SOE’s portfolio of MMOs including EverQuest and EverQuest2, the troubled Vanguard: Saga of Heroes. The article also covers new titles in development such as The Agency for the PS3 and another title for the Indian market based on the Ramayan 3392 AD comic.