Some EA PC Games Will Be Available Digitally Only Through Origin

A few games, like Alice: Madness Returns and SW: The Old Republic, are already known to be titles that will be distributed digitally only through EA’s new Origin service for PC. There will be more, though, that will follow that model, EA told, comparing these “platform exclusives” to console-exclusive titles like Uncharted or Halo.

I think EA’s planned tactics for Origin can best be summed up by this one quote by Frank Gibeau:

I think long-term you’ll see we believe in reach so we will have other digital retailers for out products because we want to reach as many audiences as possible. But at the same time if we can use exclusive content or other ideas to help grow our audience then we’re going to do that because we’re growing a platform.

He’s talking about how some games that are available through other digital means will have some Origin-only bundled, not unlike retailer-specific pre-order DLC.

If I had to make a judgment about this, I’d have to say they’re going about this the right way. Good work.

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1 Comment on Some EA PC Games Will Be Available Digitally Only Through Origin


On June 17, 2011 at 1:08 pm

Just when EA was starting to build a little goodwill with us PC gamers (mainly cause of the douchebaggery of Activision and Kotick) they go and pull a stunt like this. Just how many digital distro services do we frikin need? Steam, Impulse, D2D, etc, etc and now Origin. Where does it end? Until theres a truly one stop shop for PC game downloads it will continue to be dominated by brick and mortar, hard copies.