Some Japanese Retailers Will No Longer Stock the XBox 360

Sony has always held the home court advantage in the Japanese game market. Even though Microsoft has done well around the world, it’s never made major inroads in Japan. Unfortunately for them, it looks like that will continue to be the case.

EDGE is reporting that a number of Japanese retailers are now drastically reducing the amount of XBox 360 hardware they’re carrying. Geo, the largest specialty retailer is Japan, is one of those. They’re cutting back their XBox 360 business, as is Yamada Denki in Ikebukuro, Tokyo, which is pulling 360 hardware and software out of stores across Japan. They’re liquidating their remaining stock at heavy discounts. Smaller stores in Tokyo are joining in as well, with one offering up a Halo: Reach hardware bundle for ¥9,980 (approx. $130).

While it’s not a surprise that MS is struggling in Japan (heck, Move is outselling Kinect there), it is surprising to hear that retailers are throwing in the towel on the console. It begs the question: Will MS be able to convince Japanese retailers to buy into the next XBox console (rumored to be in line for a 2014 release), or will Sony get an even bigger lead than they already have?

Join the Conversation   

* required field

By submitting a comment here you grant GameFront a perpetual license to reproduce your words and name/web site in attribution. Inappropriate or irrelevant comments will be removed at an admin's discretion.

2 Comments on Some Japanese Retailers Will No Longer Stock the XBox 360


On August 18, 2011 at 10:56 am

No one cares about Japan outside of weabs.


On August 18, 2011 at 3:19 pm

well its funny how Japs don’t like ameircan stuff..and americans love to buy Japanese products (Honda,Toyota,Sony)Americans support your own products like japs do.