Some Japanese Retailers Will No Longer Stock the XBox 360
Sony has always held the home court advantage in the Japanese game market. Even though Microsoft has done well around the world, it’s never made major inroads in Japan. Unfortunately for them, it looks like that will continue to be the case.
EDGE is reporting that a number of Japanese retailers are now drastically reducing the amount of XBox 360 hardware they’re carrying. Geo, the largest specialty retailer is Japan, is one of those. They’re cutting back their XBox 360 business, as is Yamada Denki in Ikebukuro, Tokyo, which is pulling 360 hardware and software out of stores across Japan. They’re liquidating their remaining stock at heavy discounts. Smaller stores in Tokyo are joining in as well, with one offering up a Halo: Reach hardware bundle for ¥9,980 (approx. $130).
While it’s not a surprise that MS is struggling in Japan (heck, Move is outselling Kinect there), it is surprising to hear that retailers are throwing in the towel on the console. It begs the question: Will MS be able to convince Japanese retailers to buy into the next XBox console (rumored to be in line for a 2014 release), or will Sony get an even bigger lead than they already have?