Sony Patent to Interrupt Your Game for Commercial Breaks

Sony filed for a patent last year in the U.S. would allow it to stop games in order to display ads — which could very well be a way for the company to subsidize free-to-play titles on its consoles.

As CVG reports, the patent says it would give players a warning message right before interrupting play, when it would show an ad. Then it would “rewind” a chunk of the gameplay — presumably the part where you were viciously eviscerated by whatever enemy you were about to fight before Sony asked you if you’d like to go buy some Doritos.

That could make for an interesting dichotomy. On the one hand, I can think of exactly zero gamers who would be appreciative of ads interrupting gameplay. The very idea of it is kind of ridiculous. On the other hand, the ability to opt in to ad-subsidized free-to-play titles could be very interesting and open up console gaming to more avenues that PC gamers enjoy, specifically in the MMO department. And that might mean larger gaming communities, because presumably, PS3 players could interact with PC players in those MMOs.

I dunno, I’m getting a little out there with my speculation. Hopefully Sony has the brains to realize that there will need to be a big trade-off of positives to outweigh the negatives of pop-up advertising ruining video games.

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4 Comments on Sony Patent to Interrupt Your Game for Commercial Breaks


On May 25, 2012 at 5:30 pm

Does not want!!


On May 25, 2012 at 6:18 pm

Please god no.


On May 25, 2012 at 9:28 pm

Yeah and then they start putting the Ads in 59.99 dollar games.


On May 26, 2012 at 9:48 am

would be great if this made games cheaper or even free to play but all i see is an allways online requirement on every device that you own including youre fridge so they can spam you with adds.