Posted on August 8, 2008,

Sony: LittleBigPlanet is "Going to be a Hardware Seller"

Gaming Today

As if they hadn’t already implied it with all of the support they’ve thrown behind the game, Sony has proclaimed that LittleBigPlanet is going to be a system seller. The game hardly conforms to the style of game you normally would associate with “system sellers” like Halo, Gears of War, or Gran Turismo. But LBP has a benefit those games don’t share — it appeals to everyone.

Associate producer Eric Fong told at Comic-Con last month, “Our target audience is everyone.” With LBP’s mix of depth and easy-to-play gameplay, anyone and everyone can play the game and enjoy different aspects of it. Fong continued, “It’s got enough complexity that people can play it and enjoy it for many hours; at the same time, if you’re just a casual user you can run through and play the game and have fun with it. Everything you see in the developer levels, you can create as the player.”

Because of that, it’s going to attract eyes far and wide. “It’s going to be a hardware seller. Not only do you have the platforming experience that a lot of other games will have, you have this creativity that really is exclusive to LittleBigPlanet,” he claimed, although he did admit the explaining the game to someone represents a significant challenge. “How do you explain the game…without getting your hands on it? It’s a difficult thing to do.”

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18 Comments on Sony: LittleBigPlanet is "Going to be a Hardware Seller"


On August 8, 2008 at 5:56 pm

Hell ya it is. It looks freaking fun. :D Getting my ps3 next April or March for this game and many others :D


On August 8, 2008 at 7:59 pm

:twisted: it looks cool but how much will it cost?


On August 8, 2008 at 8:37 pm

Doesn’t appeal to me at all. I think its a silly game.


On August 8, 2008 at 9:16 pm

Not to be ignorant but…

Something tells me this isn’t going to be a hardware seller. It just doesn’t seem like a game that a person would say “Oh my god, I can’t live without that game, I’m going to buy a PS3 because of this exclusive.”

I know I’m a 360 fanboy…but even if happened to be a 360 exclusive I’d still find myself feeling dumb saying this would give 360 the edge over the PS3.

The game definitely looks cool though, I may try to convince my friend to buy it (but no…this isn’t going to make me buy a PS3.)


On August 8, 2008 at 10:28 pm

what a stupid story, even if one person buys a ps3 because of this game, it can be termed a hardware seller. They give no numbers and cite no market research. Its just a stupid comment, which anyone can prove true by defining the term hardware seller.


On August 9, 2008 at 12:17 am

I totally agree, this will not in be a hardware seller. People nowadays wont just buy a console for one specific game. Customers look at it as an investment for later games and the casual gamers wont just open their wallets for one exclusive.

I was hyped about SSBB but it did not drive me to go buy a Wii just to play it, same with GTA IV.


On August 9, 2008 at 5:05 am

I donĀ“t own a ps3 yet, but this is one of the titles that are the reason to buy it. I want to play MGS4 too, but if i had to choose which game was more influential – then i have to say LBP (at the moment, who knows .. in the end the game sucks).


On August 9, 2008 at 5:32 am

Its not going to be a system seller but it will be one for those already with PS3′s. They would have to put a massive marketing campaign behind it and to try and explain this game in about 40 seconds is damn hard. It’s not a sequel to anything so there is no reputation behind it already, they can’t put out some flashy cinematic trailer because the game has nothing cinematic about it. Trying to make this game a system seller is like trying to advertise Myspace on TV. no-one going to care unless everyone else is doing it


On August 9, 2008 at 9:15 am

Yeah, just like MGS4 was.
Oh wait, no.


On August 9, 2008 at 9:26 am


Um, did you look at the numbers? PS3 had a HUGE boost over the last month because of MGS4, it definitely was a hardware seller.


On August 9, 2008 at 6:22 pm

They have a lot of funny videos out – i like the one where the princess *spoiler* …. pushes the knight into the lave in the end :mrgreen:


On August 10, 2008 at 12:02 am

I am a sony fanboy and most certainly don’t find this game to be a hardware seller in any way… now something i would consider a hardware seller would be sequels of epic ps2 games… like god of war, killzone, mgs, naruto:ultimate ninja, final fantasy(which square sadly fell to the darkside and let microsoft have its hands on >.< )… platformers just aren’t a very loved game type which is why this will not be a hardware seller… hardware sellers tend to be rpg and fps


On August 11, 2008 at 3:32 am

This, along with MAG, would be the only reasons i’d buy a PS3. Simply because they both fall in my interest. LittleBigPlanet is that “crazy” game that almost no one will play, while MAG is the innovative big title. And i’m pretty much an Xbox Fanboy(except i actually have some sense)


On August 11, 2008 at 6:51 am

Wouldn’t sell a ps3 for me, though i already have one, if i didn’t it wouldn’t sell it.
Nevertheless i am going to buy this game because its looks fun and is also very different to all the games i play.

I agree with people saying it won’t sell consoles but disagree with anyone who thinks its a crap game, simply because it isn’t your standard FPS/RPG/RTS and so on.


On August 11, 2008 at 7:43 pm

hello im from The site is selling cheap Metin-2 gold (money) in Metin-2.we sell Metin-2 money and Metin-2 item in Metin-2 only… Delivery time less than 10 Mins.


On August 12, 2008 at 11:51 am

dugame38: Please die. And stop spamming. Spamming isn’t going to help you get customers; in fact, if you have to resort to spamming, then that means your business was a stupid idea and it’s going to fail no matter what you do. Therefore, the smart thing to do would be to quit while you’re ahead.

As for the topic itself, LittleBigPlanet isn’t going to be anywhere near the uber-weapon Sony claim it is in the stupid little ‘console war’ the media has manufactured and the developers are pandering to.

It’ll help, sure, but no one game will ever be enough to single-handedly bring success to a console.

Sony are just on an ego trip with this one, not entirely unlike Microsoft when they were ranting on about Halo. In fact, almost exactly the same. They’re both just as bad as each other. :neutral:


On August 12, 2008 at 8:46 pm

oh a pity but why?!people like video games and we just provide service for our customers.welcome to!