Sony May Be Working On a New Portable
The report is unattributed except as being according to “people familiar with the matter,” but it still raises the interesting possibility of a PS3-style do-everything handheld to compete with the Apple’s ubiquitous iPod, which is part of the reason that Sony’s struggling.
Apparently, Sony is getting its ass handed to it in the handheld market.
That’s according to another WSJ article, which reports that Sony is losing massive market share in cell phones and other handheld electronics and both to game-playing iPods, iPads and iPhones, and to Nintendo’s vastly outselling DS line. So its working on a slew of new portables.
Sony released the downloadable software-only PSP Go last year, and sales on that model are slow. Shipments of new PSPs have also been slashed as of last month, and Sony is feeling competition from Apple from all directions and with e-readers in the form of the iPad and with phones and games from the iPod and iPhone. Even iTunes competes with the new Sony Online Service, which offers a lot of the same products. Sony plans to throw in old Playstation games on its network as ammunition to fight back.
The go-to strategy for Sony in situations like this seems to be “throw everything we can into a box and sell it.” That hasn’t worked great in the realm of the PS3, although Microsoft’s Xbox 360 isn’t exactly running circles around Sony. Makes one wonder if the company is revisiting its PSP phone idea as well.