Sony: Mobile and Handheld Gaming Audiences Aren’t the Same, But Mobile Audiences Will Totally Get a Vita


A lot of (dumb) folks like to chalk up the failure of the 3DS so far to make a real impact on the success of mobile gaming, and so those same (dumb) people think the PS Vita will probably also fail. Sony director of hardware marketing John Kollers has something to tell those people (from Gamespot):

We view that as two separate demographics, and we’ve done a lot of quantitative and qualitative research to back this up. When you look at the type of consumer that’s playing cell phone games currently, it’s someone that enjoys smaller “kill time” gaming and has not gravitated to the larger, richer, deeper experiences that true handheld gaming provides.

I totally agree, which means you’re completely right. But it would appear that Sony has been handing out Vita dev kits to indie mobile developers — does that mean you’re trying to attract both crowds with the Vita? I answered my own question, but go ahead anyway.

We’ve taken them [those deeper, richer experiences] to a new level on PS Vita with the entirety of new ways to play. That “new ways to play” idea, particularly for Vita, really differentiates from what’s available on mobile phones or tablets and, frankly, what will be available on those platforms over the next three to five years.You’re going to see PS Vita expand what a lot of people believe to be true about handheld gaming, and you’re going to see a lot of those current mobile phone and tablet gamers come over to Vita. We’re very convinced of that.

Interesting.

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