Sony Not Ready To Talk Trash With New-Gen Lead
Through 2013, 4.2 million PlayStation 4s were purchased, to 3 million Xboxes One. That’s a significant lead, even with a head start in North America (though it didn’t launch elsewhere until a week after the Xbox One’s big release), but Sony marketing guru John Koller says now isn’t the time to talk shit about the competition.
“I mean, sure, we all look at the competition and see where people are, but for us we’ve got to keep growing, getting bigger and bigger,” Koller told CVG. In other words, the PS4 isn’t a success because it was faster out of the gate, and even beating Xbone long-term is only relevant to us, not them.
“We look at it really just introspectively. The ’4.2 million’ number is important because it gets us further towards our goal,” Koller said. “And that goal is the largest install base we can possibly get — to encourage publishers and developers to continue to make great game experiences for PS4.”
It is still a competition — he does use that words specifically above — but as we’ve always known the rivalry is overblown. If there’s room for 80 million of each the PS3 and 360 in people’s homes, then the PS4 and Xbox One can likely co-exist as well. Remember, too, that the PS4 and Xbox One launches are the top two gaming hardware launches in history. Second place is still first loser, but I doubt the Xbox team members are crying into their Corn Flakes every morning because they ONLY demolished the Xbox 360′s pace but didn’t beat PS4 in 2013.