Sony Prepares for Launch of "Largest Ever" Hardware Ad Campaign
Sony Computer Entertainment America is gearing up to launch a massive ad campaign this weekend as it introduces its new 40G PS3 in the US.
Sony will be pushing the PlayStation Network service as well as the Blu-ray capabilities and new price point of the console and the line-up of available software this Holiday season.
“Beyond the brilliant HD games that the PS3 delivers, you’ll also see a big focus behind the PS3′s Blu-ray movie capability and, for the first time, you’ll see a major focus behind the PlayStation Network and the exclusive gaming content available on the PlayStation Store, as well as break through services like Home,” he added.
The Public will be seeing 60 second commercials featuring Heavenly Sword, Ratchet & Clank Future: Tools of Destruction and Gran Turismo 5 Prologue as well as third party games including Haze, Burnout Paradise and Assassin’s Creed. Dille will be billing Konami’s delayed Metal Gear Solid IV: Guns of the Patriots as “the mother of all exclusives.”
“We have the 40GB PS3 ‘officially’ launching tomorrow at a price point that will appeal to a wider audience and the 80GB PS3 which is demonstrating phenomenal sales growth since we announced the USD 499 price point,” continued Dille.
“Add to that the inflow of great games and a PS3 brand campaign – our largest ever behind a hardware platform – and we think it’s going to be a great holiday season for PS3.”