Sony: “Retail Will Still Play A Key Role” for PS4 Despite Booming Digital Sales
Sony Worldwide Studios president Shuhei Yoshida believes that the PlayStation 4 will be strongly focused on digital sales, but that retail will still remain an important factor.
In a special roundtable after the official unveiling of the PS4, Yoshida made it clear that the PlayStation’s future is digital, but that for the time being, retail cannot be dismissed. Speaking with GamesIndustry International, Yoshida acknowledged that “digital is the fastest growing business for us and for industry as well” and noted that Sony has been seeing record digital sales every month.
However, he did not want to downplay the importance of retail. “We believe retail will still play a key role to get games in front of people,” Yoshida said, noting that some consumers seek out informed opinions from store employees when contemplating game purchases, and that retailers are becoming more aggressive in selling digital content themselves.
Do you still buy retail?