Sony: “Retail Will Still Play A Key Role” for PS4 Despite Booming Digital Sales

Sony Worldwide Studios president Shuhei Yoshida believes that the PlayStation 4 will be strongly focused on digital sales, but that retail will still remain an important factor.

In a special roundtable after the official unveiling of the PS4, Yoshida made it clear that the PlayStation’s future is digital, but that for the time being, retail cannot be dismissed. Speaking with GamesIndustry International, Yoshida acknowledged that “digital is the fastest growing business for us and for industry as well” and noted that Sony has been seeing record digital sales every month.

However, he did not want to downplay the importance of retail. “We believe retail will still play a key role to get games in front of people,” Yoshida said, noting that some consumers seek out informed opinions from store employees when contemplating game purchases, and that retailers are becoming more aggressive in selling digital content themselves.

Do you still buy retail?

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4 Comments on Sony: “Retail Will Still Play A Key Role” for PS4 Despite Booming Digital Sales


On February 24, 2013 at 3:50 pm

I certainly still buy retail. While my connection is pretty fast, many games are still large enough that it can be a pain to download them. Also, since there are far more retail stores than digital stores, especially for consoles, I have a better chance at getting a good deal on a retail version. Having different stores competing for my business is always beneficial. I also can’t discount the fact that buying a digital copy means that I don’t have the opportunity to resell a game if I end up not liking it. It really has nothing to do with getting informed opinions from store employees for me since I’m always much more informed than they are, but the other reasons I mentioned are plenty to keep me buying retail.


On February 24, 2013 at 5:19 pm

I definitely still buy retail and will always buy retail for as long as it’s available. I much prefer having a hard copy in my hands; being able to touch it is a key thing for me. For me, having a tangible object is much more desirable, and it’s a special moment for me as a gamer to hold and open a brand new game and nothing could replace that feeling. It may be weird to some people, but it’s just the way things are for me and some others I know.

Air Jimma

On February 24, 2013 at 8:46 pm

Retail can be loaned/given to friends and resold. Digital cannot and in many cases they still want me to pay the same price for digital as retail.

So, yes. I buy retail.

Mr Glassback

On February 25, 2013 at 7:17 am

The whole Aliens CM mess is enough to convince me to always go retail. I don’t trust most developers enough to justify buying a game I can’t sell on if it turns out to be complete crap. Plus for digital downloads to be competitive, the consoles need to lower prices on new releases. It’s currently cheaper to buy the disc than it is to download the digital version, which is frankly insane and makes no financial sense.