Sony Underestimated 80Gb PS3 Demand; Expects to Replenish Stock
Scott Steinberg who is head of marketing with SCEA says that the company has been surprised by the demand for the 80Gb SKU for the PS3. With the different ranges of pricing and SKUs, Sony is a bit shocked that there has been a shortage of the 80 GB PS3.Speaking in an interview, Steinberg had this to say:
“Our strategy at the end of the year was to offer up a $399 40 GB, which we thought was the magic price for a Blu-ray machine and then a $499 80 GB. What we were surprised to see is that $100 really didn’t matter to a certain customer. Our sales were fairly equitable according to TRST and our internal numbers through the holidays and even into January; we’re pretty dry on the 80 GB as a result of us underestimating the demand for the 80 GB and thinking that most folks, because the price message was such a big part of the pundits and the analysts decrying the differences between the 360 and the PS3, [would prefer the 40 GB]. Reality is the price wasn’t that big of a deal and $499 sold a lot more than we thought, so the 80 GB got dry at retail not due to us artificially compressing it but the demand became greater than we thought. So you’ll see us replenish these in the marketplace. We’re still committed to our current strategy and there is much to do about nothing, I think is the way to think about it.”
Fantastic – this means that the rumors of Sony phasing out that particular PS3 can now be put to rest. Personally I was worried that I would not be able to get my hands on the 80GB when I finally got around to purchasing a PS3, but considering the fact that they plan on putting more on store shelves, my worries have now subsided. Granted, I originally wanted the 60GB but thanks to a domestic partner who shuffles his feet when it comes to what he deems “unneeded spending” that ship has basically sailed. However, the thought of an 80GB PS3 is fine with me, because the bigger the better I always say.
Source: Game Daily