Sports Illustrated Swimsuit Models To Appear in Need for Speed: The Run
Need for Speed: The Run just got a little bit sexier with the news that SI swimsuit models Irina Shayk and Chrissy Teigen will be making appearances in that game. What’s hilarious and a little unsettling is the way EA announced it.
Electronic Arts Inc. (NASDAQ: ERTS) and Sports Illustrated today announced details of an exclusive marketing partnership between the internationally renowned Need for Speed™ and Swimsuit franchises bringing together the worlds of fashion, video games, cars and beauty in a first-of-its-kind partnership. The deal will see 2011 SI Swimsuit Cover model Irina Shayk and popular Swimsuit model Chrissy Teigen play guest starring roles in one of this holiday’s most anticipated releases, Need for Speed™ The Run.
So, in effect, these two ladies were sold to EA for this game. That’s just… that’s just something. Anyway, the two will be playing racers in the cross-country event. Cool.