Square Enix Believes the Game Industry Needs DRM
DRM will remain a fixture in the game industry for a long time to come.
That, at least, is the belief of Square Enix America’s Senior Manager of Business and Legal Affairs Adam Sullivan who, speaking in an interview, affirmed the company’s belief in the necessity of DRM.
“I think DRM will be essential for the foreseeable future,” said Sullivan. “So long as we’re concerned about things like data privacy, account sharing and hacking, we’ll need some form of DRM.”
He would go on to say that Square Enix’s intention in implementing DRM is maximizing profit, presumably by nullifying piracy. That being the case, he admitted that it can be hard to determine just how useful DRM really is.
“[Square Enix has] a well-known reputation for being very protective of our IPs, which does deter many would-be pirates,” he stated. “However, effectiveness is notoriously difficult to measure — in short, we rely on the data available to us through our sales team and various vendors, along with consumer feedback.”
With that on the table, Sullivan stressed that effective DRM “can’t interfere with the customer’s ability to play the game.” Unfortunately, as gamers have seen in the past, that isn’t always a priority for some companies.