Square Enix to Be “Fundamentally” Reviewed by New President

Square Enix’s soon-to-be new president Yosuke Matsuda has expressed that he will be fundamentally reviewing all aspects of the company to determine where to invest resources.

With Yoichi Wada stepping down as president, it was announced that Yosuke Matsuda will be replacing him. In a recent Square Enix Holdings briefing session, the to-be president talked about his plans for the company:

“After having succeeded the important role as the president, I plan on reviewing all Square Enix duties, business and assets on a zero-based budgeting standpoint. Due to the radical change of environment, I’d like to fundamentally review what works and what doesn’t work for our company, then cast all of our resources towards extending what makes us successful and thoroughly squeezing out what doesn’t.

As far as a concrete plan on what to expect from us, I will further explain it on another briefing session in the near future, so I kindly ask for your patience. Thank you for your support.”

Matsuda also mentioned his plans to make Phil Rogers, CEO of Square Enix Europe, the new director of Square Enix Holdings.

via Siliconera

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4 Comments on Square Enix to Be “Fundamentally” Reviewed by New President


On April 3, 2013 at 11:54 am

Easy advice, finish Final Fantasy 13 VS, get them working immediately on Kingdom Hearts 3.


On April 6, 2013 at 1:11 pm

Step 1: call in a Shinto priest to exorcise any trace of the Enix oni. Change company name back to Squaresoft.
Step 2: A new FF, not a sequel. Either go with a male lead char again or have both male and female options. Actually, the latter would be amazing, esp. if any romantic storylines could be engineered properly.
Step 3: FF 7 remake w/a few changes to fix holes and make it interesting. Put out a PC version with proper PC controls within six months of the console version(s) release.
Step 4: make FFXIV a bit less WoW-like and free-to-play. The cash store should only sell DLC, vanity items, lottery boxes and max level characters. Something for everyone and something for all the compulsive types, with no unbalancing of the game proper.
Step 5: a new turn-based Front Mission with high production value and great innovations to gameplay like reaction commands. Use a system of modular cutscenes to create highly dynamic renderings of action results.
Step 6: find some great JP games that could sell in the West if they had a bit of re-tooling (cultural localizations, more familiar control schemes, etc). There are any number of games – some of which are actually part of well-known franchises – that never make it over here because of various issues. SE (or “Squaresoft”) could become a publishing portal for those unknown gems ala XSEED.
Step 7: Shock the world with a new, more mature crossover to rival Kingdom Hearts. How about FF and Capcom? FF and Warcraft? With PXZ coming to the English-speaking world soon, the hype for a platformer of this kind would be global.
Step 8: PROFIT with a capitol P, earn back all of the gamer love and make Square one of the most respected names in gaming again.


On April 6, 2013 at 1:14 pm

Should have said on #4, “less WoW-like and *optionally* free-to-play”. If you still subscribed you would get all DLC for free and a monthly allotment of cash store currency.

Ron Whitaker

On April 8, 2013 at 6:33 am

@psycros: Unfortunately, the Squaresoft side of the company has been in a pretty steady decline since the release of FF7. The reason everyone clamors for a remake is that it’s the last good FF game.

Meanwhile, the Enix side of the business has been knocking it out of the park lately. Deus Ex, Tomb Raider. Hitman, Sleeping Dogs – these are awesome titles.

Seems that the way to go might be to either spin off the FF side of things into a separate company and keep the Enix side going strong, or bring even more focus to the Enix side of things, where all the relevant games are coming from.

It wouldn’t be a popular choice, but it’s all about the money.