Posted on November 12, 2008,

StarCraft 2 Trilogy Not About Milking the Franchise, Blizzard Claims

Gaming Today

Gamers were outraged when they heard that StarCraft 2 would be coming in three different parts. Blizzard had claimed it wouldn’t let the merger between Activision and Blizzard parent company Vivendi impact the way it did business. But the move reeked of the type of thingthat would fit right in with Activision Blizzard CEO Bobby Kotick’s recent comments that the company want their games to be exploitable. But it shouldn’t come as a surprise to anyone that Blizzard COO Paul Sams vehemently denies that StarCraft 2 is being milked.

Speaking with VideoGamer.com today before a midnight launch of Wrath of the Lich King in London today, he said:

The fact of the matter is, it’s absolutely, positively untrue about us trying to stretch it out and milk it. People think that it was a monetary driven decision. I can absolutely, positively tell you, with 100 per cent certainty, that that was not part of the conversation. I guarantee it. I give my word. There was never, ever a conversation where we said, ‘let’s do this because we’re going to make more money’. I guarantee it. As a matter of fact the sole reason we did it was because we thought it was going to be a better experience. Anybody that says otherwise is not correct. It is absolutely not what we did it for.

Sims’ denial is more passionate than the usual corporate line we get, so maybe it’ll be enough to convince fans that Blizzard truly is doing this to deliver the best game is possible.

But we doubt it.

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5 Comments on StarCraft 2 Trilogy Not About Milking the Franchise, Blizzard Claims

Norbit

On November 13, 2008 at 2:41 am

Actually, I take that back. I am sorry for acting like a jackass.

Long live the Queen!

Mohan

On November 13, 2008 at 7:14 am

Sure…sure! :roll:

Woogie

On November 14, 2008 at 12:08 pm

“The fact of the matter is, it’s absolutely, positively untrue about us trying to stretch it out and milk it.”

“Horse” replied gamers.

I mean come on, he’s not going to come out and say “This is absolutely true. We’re greedy bastards who need more than the hundreds of millions we make off WOW every year, and our new corporate overlords have just turned that policy up to eleven” are they?

They’ve already lost one (or three I guess) sales to this gamer, as well as several others I know. And as I said at the time, ANYONE who believes they won’t leverage all three releases with exclusive multiplayer content etc… Is deluding themselves.

There is NO WAY IN HELL you’ll get the entire multiplayer experience just buying ONE release. No way. They have a golden opportunity to sell one game for the price of three here, and given everything else Activision have said, there is NO WAY they aren’t going to push that concept as far as they think they can get away with.

The industry is becoming greedier and greedier, and then complain about piracy. STOP RIPPING GAMERS OFF THEN!

runemaster

On November 18, 2008 at 6:49 am

Really – we only did it for the experience ! That´s why we sell each part for a third of the average price. Hey wait – we don´t – , nobody will ever believe me ! :mrgreen:

Richard Smith

On December 2, 2008 at 12:52 pm

Yeah…and I’m positively, absolutely, 100% not guilty.