Posted on June 20, 2008,

Stardock's Impulse Launches with Support From AMD, THQ, Epic, and More

Over and over again, I’m proclaimed my love for digital distribution and Steam. I think Steam is the greatest thing to happen to PC gaming in a very long time; in the beginning, I hated it as much as the next guy who saw it as an annoying hurdle between me and playing Half-Life 2, but I’ve gotten to the point where almost every PC game I buy is on Steam.

As great as Steam is, it’s not an end-all solution. Right now, you can only buy games, and the primary function is to act as a virtual store.

Enter Impulse, Stardock’s new digital distribution platform which just recently launched along with The Political Machine 2008. Steam and Impulse have a number of areas where they overlap — both allow you to purchase games, for instance — but Stardock CEO Brad Wardell says there’s much more to it than that.

“Impulse is a platform first, a store second,” said Wardell. “Our primary objective with Impulse is to address the issues users have with their Windows experience today. That includes being able to boot up a new PC, install Impulse, and then be able to press a button and have it install all of your software and games with one click.”

“Impulse is designed to help consumers get the full use of their PC. For example, a user who has purchased multiple programs over the years is left hunting for CDs and registration numbers when setting up a new machine, and their data may be scattered across multiple USB drives and other computers. If the user has games, it can be needlessly complex to find and set up multiplayer games and keep up to date on drivers.”

Impulse is looking to fix those issues and do much more. Keep your eyes peeled for an upcoming interview with Brad Wardell and more news on Impulse.

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4 Comments on Stardock's Impulse Launches with Support From AMD, THQ, Epic, and More


On June 20, 2008 at 11:27 am

I hated Steam too when it first came out – Internet connection required to play? WHAT?! And the fact that it was full of bugs and wouldn’t connect ever. Those days are over however, and if I had to choose between Steam and some silly retail publisher with their horrid DRM, I’d go with Steam in a heartbeat.


On June 20, 2008 at 11:35 am

DRM is one of the things that made me become so fond of Stardock in the first place — there is none to be seen.


On June 20, 2008 at 5:46 pm

So you like Steam AND Windows Vista. I think there’s something very wrong with you :mrgreen:


On June 20, 2008 at 7:53 pm

Well, look at it this way – I didn’t pay for Vista and it’s provided me with minimal problems. It looks nice, so why should I dislike it?