Study Reveals Importance of Xbox 360 Achievements


A new study released by Electronic Entertainment Design and Research has revealed just how important achievements can be to Xbox 360 games. The study concluded that games with a higher number of achievements generally receive better review scores and more gross sales in the United States. The study also showed that a greater variety of achievements — aside from the usual “Completion” ones — resulted in even better reviews and profitability.

“Consumers want their games to include both variety and abundance of Accomplishments,” said Geoffrey Zatkin, COO, EEDAR. “Our research shows that incentives such as Accomplishments impact sales choices such as which game title to buy and which platform to buy it on; they also extend the replayability of a title.”

The EEDAR’s research also found that some consumers tend to review a game’s available achievements before purchasing it, leading to games with “secret” achievements suffering a loss in possible profits.

Considering the vast number of Xbox 360 owners who have confessed to playing sub-par games just to bolster their Gamerscore, this makes perfect sense to me. I’ve got a couple friends right now playing through Xbox Live Yaris game right now, just because it’s free and has achievements.

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14 Comments on Study Reveals Importance of Xbox 360 Achievements


On October 16, 2007 at 3:52 pm

Hmmm intresting. For this study i can say “ACHIEVEMENT UNLOCKED”


On October 16, 2007 at 4:05 pm

I was thinking of getting the Yaris game because it looked fun, but for a bloody achievement? Honestly. I’ll be getting the games I want to get. If my gamerscore is low, or my ‘skill’ on Halo 3 is low, I honestly couldn’t give one ounce of a crap. I play because I want to. Not for some crappy achievements.


On October 16, 2007 at 4:09 pm

I can agree, i have never got a game because of the acheivments, or play to be an acheivment whore. Games are games for fun, nothing else.


On October 16, 2007 at 4:40 pm

I have sadly been involved in online games where idiots abandon their team in the quest for a damned achievement. That being said, i can also see how some of my buddies have been hooked into becoming so-called ‘achievement whores’ themselves. It’s just as addictive as some of the games we play.


On October 17, 2007 at 1:16 am

I will put extra time into a game to get some achievements. Games being the ones I wanted to play. I don’t base my purchases because of how many and when i sit down to play i find a game with 50 achievements to be aggravating and discourage further play.


On October 17, 2007 at 4:07 am

achievements mean sfa…


On October 17, 2007 at 4:20 am

This is because game developers who tend to make good games also tend to put more thought into stuff like 360 achievements.


On October 17, 2007 at 11:08 am

I think the reason that is, is because it shows that those games that have achievements like that, have been worked on with a certain amount of depth.

the programmers said ‘oh well lets make an achievement for doing this!’ which shows that they put extra thought and effort into those achievements, and if they’re doing so with achievements, they’re doing so with the rest of the game, which results in a better product.

unlike some games, where they say ‘oh well lets just make a ping pong game.’ as a ploy for some extra cash. Not much thought or genius is put into it, so they don’t really care about achievements.


On October 17, 2007 at 11:20 am

The achievement system gives the regular gamer a reason to delve further in to games. Thus, by spending more time with a game, players may gain a greater appreciation for the game… or simply loathe it more. Regardless, a game that might not hook someone immediately has a better chance of being played and potentially enjoyed due to the quest for achievements.


On December 17, 2007 at 6:32 pm

I love achievements. Adds total replayability. It’s better than going for 100% in a game and getting nothing for it. Ace Combat 6, for example. Beat the game 100% basically and get 1000 GS out of it. Sure, unlockable planes would be nice, too. But points are just as good. Anything that is unlockable adds erplay value to a game. With games like Avatar, I dunno why there isn’t one for beating the game. I don’t think anyone will ever go all the way through it. People who say these points are useless are people who obviously don’t know what games are about. We all played Pac-Man, right? What happens when we eat a dot? We get some points. What happens when we eat a ghost? We get more points. Ultimately, what is the point of the game? To get the highest score possible and pass time while it’s raining. GS is a points system. No real point to it, but it’s fun to make it go higher.

Kraig Monast

On February 29, 2008 at 4:28 am

I must confess, I was born at a very early age.


On August 31, 2008 at 10:48 pm

Please take a look at my statement :roll:

When I first started with my new Xbox a little less then a year ago I didn’t even notice or know about achievements. When I saw my score going up I honestly thought it was a deal that I could use the points to use for Microsoft live items (downloads and such). After I figured it all out (not one for reading or paying attention to menial things) I still didn’t care. I mean at this point I’m thinking what the hell does it matter right? I had just left Warcraft after 3 plus years so this seemed really stupid to me (like having computer gold and armor and clout isn’t)

Now I am very conscious of achievements, changing my game play to meet requirements, and really thinking about my score. I do not go all out; the games I choose to work on achievements are the games that had some hard time invested by the company and are fun to work on that list. That being said I can revert back to my first statement “what the hell does it matter right?”

It doesn’t but I’ve found that a larger majority of the games require you to work harder in a game, thus making it a better game in your mind to get an achievement.

So is this study correct? I’d say it does carry some truth because all of the resources I’ve used to pass games (websites) have boards filled with people who want to boost to get that 1k from the games achievement list (for the live parts of the game), and the rest on how to pass whatever level or where something is for that achievement.


On October 6, 2008 at 8:50 am

i never realised how true that was, but god, i do love achievements lol


On December 10, 2008 at 2:09 am

I only aim to get every achievement if its a game i own and like or love.

If i cant stand it. that’s different.