Systemax to Save CompUSA?
Systemax, Inc. (NYSE Symbol: SYX) is purportedly in negotiations to purchase the CompUSA brand and possibly many of its remaining assets. If things pan out, Systemax will not only acquire the CompUSA brand, but also its trademarks, e-commerce business and as many as 16 retail stores. This news may come as a surprise to many that had already passed off the ailing CompUSA as dead. Systemax could very well be the savior of the CompUSA namesake.
According to Reuters, the deal could reach as high as $30 million – depending largely on which locations Systemax decides to take over.
“We believe the value of the CompUSA brand remains very high,” Systemax Chief Executive Richard Leeds said in a statement. “We view this acquisition as a strong complementary business to our TigerDirect operation.”
Subsidiaries and divisions of Systemax, Inc. include SystemaxPC, Tiger Direct, Global Industrial, Misco, Infotel, Global Computer Supplies, OnRebate, Hellcat, and Ultra.
With such a strong background in custom PC configurations and component sales, perhaps Systemax will succeed where CompUSA failed – making CompUSA into the definitive walk-in computer store.
Being an avid PC hardware geek, I find myself often avoiding such competitors as Wal-Mart, Best Buy, & Circuit City simply because they treat computer hardware (& often software) as niche. I’ve honestly found more frustration and annoyance when shopping at such locations in comparison to dedicated stores such as CompUSA. When I heard news that a nearby CompUSA location was preparing for closeout, I had dread the thought of relegating my PC related purchases to strictly online. It’s not that online stores are bad in any way. Being able to physically see a product prior to purchase always has its advantages. Plus, returning a defective product locally is generally less painful than the typical online RMA process.
Here’s hoping that my CompUSA location is on Systemax’s target list. Yes, I’m selfish that way.