Take-Two Boss Don’t Hate On Used Games
Take-Two chairman Strauss Zelnick doesn’t think publishers should punish gamers who buy used. By punished, he means charging them money to play online, as EA has done with its sports titles and Medal of Honor this year (apparently not everyone thinks that’s a punishment, though), among other things. Here’s a quote from comments he made in New York today:
“You don’t want to use a stick punishing users for buying used; you want to give them a reason to buy new. You want to create something that’s of benefit to consumers,” brosef said. The key to that very vague philosophy, he said, is DLC.
“By letting consumers know there’s more stuff to come, it stands to reason they’d hang on to their titles.”
Good philosophy, and it’s also one of the reasons companies release game of the year editions of titles loaded down with DLC; you could buy the game for $25 used, or you could instead buy it for $60 new and also get $40 worth of DLC bundled in there.