Take-Two Explains Why GTA Hasn’t Been Iterated To Death
If you can say anything about the GTA series, it’s that they mete those things out like they’re printed on discs made of pure tungsten mixed with element zero. GTA games have never been released on any set schedule, driving fans bonkers in anticipation. That, according to Take-Two Interactive CEO Strauss Zelnick, is a huge reason for their success. Every release is unique; thus the fans never have a chance to get tired of the series, and the studio never has to rush a product out before its time.
Appearing at the Credit Suisse 2012 Technology Conference in Scottsdale, Arizona, Zelnick discussed the news that Call of Duty: Black Ops 2 hasn’t had the same level of mind blowing sales as last year’s Modern Warfare 3. “It’s our view that if you want intellectual properties to be permanent, then you run the risk in that circumstance of having consumers fall out of love with that franchise,” he said. “[Activision] obviously views the world differently.”
Elaborating, he compared the GTA series to James Bond, saying that their nonregimented releases of GTA games make them “special.” He pointed out that these games typically out perform each previous release, he added that “our view is it’s hard to make permanent intellectual properties if you annualize it, with the exception of sports titles. So far that’s proven to be the case. IP that is annualized eventually seems to hit the wall and we don’t want our IP to hit the wall.”
We approve, obviously. We’d much rather play a great game we had to wait years for, than a rushed-out cash cow. Here’s hoping all this sudden willingness to talk about the series isn’t a case of famous last words, and that GTA V’s crazy, weird experimentations pay off.