Take-Two Forms Casual Gaming Brand
Take-Two Interactive Software has announced that it’s forming a new 2K brand devoted entirely to casual gaming – 2K Play. This will replace Take-Two’s existing Global Star Software brand, thereby absorbing the Carnival Games (Wii) and Deal or No Deal (stupid) franchises, in addition to the developer of Carnival Games, Cat Daddy Games.
What is perhaps the bigger announcement here, though, is that 2K Play will be partnering up with Nickelodeon to publish games based on the Nick Jr. shows Dora the Explorer and Go, Diego, Go! Both shows will see games released this fall, including a Dora the Explorer DS game – and that’s the type of game that’s a surefire seller.
“We welcome our new partnership with 2K Play,” said Shaul Olmert, VP of digital media products for Nickelodeon and MTVN Kids and Family Group. “This is the first time Go, Diego, Go! is coming to handheld and console systems and will mark Dora the Explorer’s debut on the popular Nintendo DS system. We are excited to welcome 2K Play into our growing family of innovative digital products.”
“The 2K Play label targets the growing market of casual gamers interested in accessible, high-quality products,” added Christoph Hartmann, president of 2K Games. “It will be home to games that are fun and engaging for players of varied skill types and ages. Our exciting initiative with Nick Jr. will offer a host of games featuring world-famous brands that appeal to the family-friendly gamer.”
And yes, I called Deal or No Deal stupid.