Take-Two ‘Skeptical’ Of COD Elite
If you’re a Call of Duty player, perhaps you’ve been using – or trying to use – Call of Duty: Elite? Maybe you’re happy with it, maybe not, but its success is certain to have a huge influence on the gaming world. I expect to see more than one Elite clone in the coming months.
One company that isn’t likely to follow Activision’s lead and come up with their own premium money siphoning service? Take-Two. Chairman and CEO Strauss Zelnick spoke a bit about Elite recently at the UBS Media and Communications Conference, saying “I can’t tell whether it’s relevant yet. I’m kind of skeptical, frankly.” So, don’t expect Grand Theft Auto: Elite any time in the future.
As if to drive the point home, Zelnik added a subtle dig to an unnamed company that is obviously Activision, and the constant releases of sequels and spin offs of games that perhaps don’t need them. “If you start trying to stamp these products out annually,” he said, “we don’t think that’s consistent with a high-quality result. If you give consumers something every year like clockwork, even if it’s fantastic, there’s a high chance they’re going to get tired of it.” Normally this might come off like sour grapes or preemptive justification for an inability to compete. But Take-Two is probably the only developer aside from EA who can match Activision Blizzard in market share and financial powerfulhugeness. So, they know what they’re talking about.
This is good news as far as I’m concerned. I haven’t been impressed with COD: Elite, and its success means gamers are going to be subjected to more and more cheap attempts to micro-transact them into brokeness. More good games and less ‘revenue streams’, please. KTHXBYE.
Via Computer and Videogames