Take-Two Vows Not to Exploit Franchises

bioshock_art_01-1.jpgIn a quarterly conference call recently, Take-Two chairman Strauss Zelnick had some reassuring words for gamers that may worry the developer may start sacrificing quality in its franchises in order to crank out a new installment regularly; as opposed to some of their competitors (*cough* Activision *cough*):

“I think our view is a little bit different,” said Zelnick. “First of all, we’re driven first and foremost by making the best games in the business. You can’t do that on a clockwork type schedule.

“The second thing is, even if we had the ability to do a triple-A title annually, the question is how do you optimize the consumer’s desire for a franchise title, the needed development time and the concern that if you come out [with a game] too frequently, you run the risk of burning the franchise out.”

In addition to this, he also discussed how BioShock could could end up on their list of franchises as well:

“I suppose you could argue that we leave something on the table by not putting stuff out like we were stamping out cookies, but that’s not how we operate around here,” he continued. “Every product is seen as something that is terribly important to us, key to the company and frankly–and this puts a lot of pressure on our very talented people–we look at each game as a standalone new product that has to be better than the last. That takes time. … That enhances the the value of the franchise and extends its life.

“What we’d really love to do is have a release schedule that gets more and more robust and more and more predictable every year. The way to do that isn’t through burning out a franchise that consumers love. The way to do that is to develop more great franchises. BioShock puts a fine point on that. … There isn’t a piece of us that wants to ‘harvest’ any of these franchises.”

So, basically you can expect plenty more great games from Take-Two, even if they happen to be sequels and spin-offs.

Via Next-Gen

Join the Conversation   

* required field

By submitting a comment here you grant GameFront a perpetual license to reproduce your words and name/web site in attribution. Inappropriate or irrelevant comments will be removed at an admin's discretion.

No Comments on Take-Two Vows Not to Exploit Franchises