Posted on May 31, 2008,

Thank WoW for the Activision-Vivendi Merger

wow1.jpg

Speaking at the D: All Things Digital conference this week, Activision CEO Bobby Kotick painted a clearer picture of exactly what motivated the merger between his company and Vivendi. As you might have guessed, the motivation was precisely what seems to be driving a large chunk of the industry: World of Warcraft.

“We kept looking at it, and realizing that even if we put hundreds of millions of dollars of capital towards it, and had the very best intellectual property, we still would very likely be unsuccessful,” Kotick explained.

“So the merger was really our mechanism to get access to Blizzard’s talent, Blizzard’s capability, their infrastructure, from the multiplayer matchup standpoint, from a multiplayer gaming standpoint, but also in areas we would never have had an opportunity to participate.”

It’s certainly a smart investment, in my opinion. As Ron recently talked about, even Age of Conan — with as successful a start as it’s off to — isn’t much of a threat to WoW‘s market dominance. So while it might have taken quite a lot of capital for Activision to make this happen, at least they can feel fairly safe in believing they’ll be #1 for the foreseeable future.

via Gamasutra

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4 Comments on Thank WoW for the Activision-Vivendi Merger

Joseph

On June 1, 2008 at 7:13 am

:evil: WoW are a total s for bringing Activision and Vivendi together, now i’m not going to buy any activision games now because of this.

andycadaver

On June 1, 2008 at 11:34 am

:evil: True that. I’m sick of this hype and uproar over WoW. Sure it’s a cashcow, but it’s a ty game. And that’s all Activision and Vivendi are after- money, of course. What else matters in a profit-driven industry? Blah.

;.;..;.;.;.;.

On June 1, 2008 at 1:52 pm

:mrgreen: :mrgreen: :mrgreen: :mrgreen: :mrgreen: :mrgreen: :mrgreen: :mrgreen: :mrgreen: :mrgreen: :mrgreen: :mrgreen: :mrgreen: :mrgreen: :mrgreen: :mrgreen: :mrgreen: :mrgreen: :mrgreen: :mrgreen: :mrgreen: :mrgreen: :mrgreen: :mrgreen: :mrgreen: :mrgreen: :mrgreen: :mrgreen: :mrgreen: :mrgreen: :mrgreen: :mrgreen: :mrgreen: :mrgreen: :mrgreen: :neutral: :neutral: :neutral: :neutral: :neutral: :neutral: :neutral: :neutral: :neutral: :neutral: :neutral: :neutral: :neutral: :neutral: :neutral: :neutral: :neutral: :neutral: :neutral: :neutral: :neutral: :arrow: :arrow: :arrow: :arrow: :arrow: :arrow: :arrow: :arrow: :arrow: :arrow: :arrow: :arrow: :arrow: :arrow: :arrow: :arrow: :arrow: :arrow:

fesfes

On August 20, 2008 at 12:50 am

Blizzard just owns, WoW owns too