The Secret World Activity Goes Up 400 Percent Since Going Free-to-Play
Ever since MMO developer Funcom made its H.P. Lovecraft-inspired game, The Secret World, free to play in December, it would seem like the game’s activity levels have gone up quite a bit. Today, they released an actual statement in an investor notice to say that the game is 400 percent more active as a result of the change.
The Company is especially pleased with the successful re-launch of ‘The Secret World’, after switching to a buy-to-play business model in December 2012. Activity levels in the game have increased by over 400% as original players have returned joined by thousands of new players. After its re-launch, ‘The Secret World’ has sold more than 70,000 units in the last four weeks alone, which is close to 30 percent increase in total sales. The Company will continue to build on this initial success in the months to come.
Funcom relayed the good news in an announcement containing some less-than-good news about their plans to restructure the company and lay off a bunch of people.
The developer stated that they would continue to focus on their existing games, which include Age of Conan, Anarchy Online, and The Secret World, while restructuring the organization to shed some of its employees when they close a few studios around the globe. The plan to restructure the studio follows lay-offs late last year, which saw the studio shed at least 50% of the developers who worked on The Secret World.
Players still have to buy The Secret World in order to play it, but they won’t have to pay a monthly subscription to enjoy it.
Source: PC Gamer.