THQ Quits inSANE But Lets Del Toro Keep The Rights

Poor THQ. Still recovering from the worst 2011 ever, the publisher has viciously culled its slate of upcoming games. Some decisions have made perfect sense: kids games, for example, had to go. Some have been promising, like the fast-tracking of Saints Row 4. And some have provoked worries of real danger behind the scenes. But today comes a decision that in retrospect seems inevitable but still makes one wonder if Take-Two’s bitchy prognostication from last April may indeed come to pass.

During THQ’s recent investor call, new CEO Jason Rubin announced that Guillermo Del Toro’s highly anticipated horror project, inSANE, is being dropped by THQ:

We have stopped development for certain areas that are not productive for our new strategy. Consistent with this vision, THQ has made a few changes to previously announced projects. First, we made the determination not to pursue any casual Facebook games. Second, we will not be publishing casual mobile games, including those with Innovative Leisure. And third, we have decided not to pursue further pre-production on inSANE, and have returned all of our IP rights to Guillermo del Toro.”

“By canceling these explorations outside of our core business, we feel we can improve focus on our core game portfolio, which remains unchanged.

This isn’t all bad news, of course. Facebook games are dying fast, as the staggering decline of Zynga proves. And on the bright side, at least Del Toro can, if he chooses, take the IP and all related assets elsewhere. Personally, I predict this is the end of inSANE. Even if it’s only been in development for a few years, the longer it takes, the more roadblocks go up, the less likely it is Del Toro, who has a full plate, what with being a director and all, will keep on it. Happy to be wrong, of course. Also, just kidding about Take-Two’s prediction. THQ is profitable again.

So what do you think? Let us know in comments.


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2 Comments on THQ Quits inSANE But Lets Del Toro Keep The Rights


On August 7, 2012 at 2:41 pm

Not surprised that a big part of their new strategy is to cut casual games. Casual games aren’t inherently bad, but there just isn’t the money available when you’re specifically targeting people that don’t want to buy the game and are only looking for a slight distraction.


On August 7, 2012 at 3:47 pm

Plus you can always just go to kongregate and play free flash games to your hearts content.