THQ To Copy Most Other Publishers

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Why is it that EA’s Partners itself a notable thing? Publishing companies have handled games by independent studios for a long time, and before recently, that was just a thing that happened.

But now THQ, wanting to get in on this publishing third-party games thing, is creating a new brand called THQ Partners. They’re a big company, so getting in on more madness makes sense; I really just wish someone would explain to me why this kind of thing needs to be branded.

Of course, when I read other posts about this THQ, and everybody just points out EA Partners as the precedent, I guess I get the point: Because EA was the first to brand the action of publishing games by developers they don’t own, people think doing so is a new thing. Nevermind that 2K and Sega, just to point out two examples, do the exact same thing; Sega is handling Alpha Protocol for Obsidian, and 2K published Borderlands for Gearbox last year. Hell, Activision is publishing the new Bungie IP in the same way.

Full press release is after the jump.

THQ Announces THQ Partners

Plans to Offer Select Developers and Publishers Access to THQ’s Industry Leading Global Retail and Online Distribution Network

AGOURA HILLS, Calif., May 26, 2010: THQ Inc. (NASDAQ: THQI) today announced the launch of THQ Partners, providing select developers and publishers access to THQ’s global retail and online publishing network.

With offices in North America, Europe and Asia Pacific, THQ’s industry leading global publishing operation reaches all major video game territories worldwide. THQ has consistently been recognized as a best-in-class vendor by retailers around the world.

THQ Partners will be led by Tim Walsh, who brings extensive experience in global publishing and online distribution to the position. “I’m extremely pleased to join THQ and launch THQ Partners”, said Tim Walsh, Vice President, THQ Partners. “I’m looking forward to working with a select number of world-class developers and publishers to distribute their great games through our global network.”

“THQ Partners is charged with maximizing the efficiencies of our global distribution network by enhancing our product offerings with quality games from developers and publishers who don’t have the benefit of our extensive retail and online sales operations,” said Ian Curran, Executive Vice President, THQ Global Publishing.

Tim Walsh has more than 20 years of publishing experience, spanning interactive entertainment, in-game advertising and music. Most recently, he served as Executive Vice President of Publisher Relations for IGA Worldwide.

[via gamesindustry.biz]

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