Trademark Suggests Rockstar Prepping Bully Sequel

If a trademark filed in Europe is any indication, Rockstar Games’ first foray into next gen could be a return to the hallowed halls of Bullworth Academy.

JunkieMonkies directs us to the European Union’s Office of Harmonization in Internal Markets where, on November 20, Rockstar parent Take Two Interactive trademarked Bully Bullworth Academy: Canis Canem Edit. This trademark follows a simple “Bully” trademark registered by Take Two with the United States Patent and Trademark Office in July.

As a bit of an aside, that first Bully trademark was actually refused by the USPTO on November 1 “based on the ground of likelihood of confusion with the mark BULLY IN A BOX.” Evidently there is some sort of anti-bullying educational platform out there under that name, and the Bully game franchise, even though it has existed for nearly eight years, infringes on the Bully in a Box trademark. So perhaps there is more to Rockstar’s latest “Bully Bullworth Academy” trademark than meets the eye.

Bully, also known as Canis Canem Edit in Europe, launched in 2006 on the PlayStation 2, and put players in the shoes of Jimmy Hopkins, a student trying to navigate the halls of a New England boarding school. Rockstar has stated on a handful of occasions that it would like to revisit Bullworth Academy with a sequel, and these trademarks indicate that game could be coming sooner rather than later.

We’ll keep you posted.

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1 Comment on Trademark Suggests Rockstar Prepping Bully Sequel


On November 25, 2013 at 10:27 am

I hope this is the case. The original game hasn’t aged well but is still a novelty, and a sequel is long overdue.