Treyarch: Good Multiplayer is its Own Online Pass

EA’s Online Pass and other similar offerings are the industry’s latest attempt to combat sales of pre-owned games. But according to Call of Duty: Black Ops developer Treyarch, you don’t need an online pass to discourage users from trading in their games.

In an interview with MCV, Treyarch studio head Mark Lamia said that the multiplayer in their upcoming shooter will discourage gamers from trading in their games.

Multiplayer is critical to the success of this series. It has such tremendous staying power – there are millions of people playing Call of Duty every day. It’s entertaining people on a magnitude that’s mind-blowing and we work really hard to make sure it’s supported for a long time.

The effort that goes into the multiplayer is a living thing – we have a team that continues to work on it for World At War. We’ve done that for a long time and expect to do so for this game.

He also confirmed that Black Ops will not use any sort of Online Pass, saying,

You won’t see that for Black Ops. The multiplayer comes with the game you buy – you don’t have to do anything else for that.

While I don’t see publishers who have adopted the Online Pass model taking this to heart, it is nice to see a developer who believes the best way to keep people from trading their games in is to make the games better and more valuable.

With multiplayer such an integral part of the gaming world these days, perhaps developers who are considering an Online Pass model will instead choose this route. Not only would they endear themselves to gamers up front, but they’ll expand that audience with used sales.

Want to get the singleplayer out of the way quickly before moving on to the multiplayer? Why not read our complete Call of Duty: Black Ops walkthrough?

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