Ubisoft All Aboard the Free-to-Play Train
During an investor conference call last week, Ubisoft revealed the profitability of adopting a free-to-play business model. Microtransactions allow players to spend more on a game than a typical retail price, the company said.
Stéphanie Perotti, Ubisoft’s worldwide director of online services, said:
“Free-to-play is a very flexible business model. The player has the capability to spend more than in a traditional model.
“The Settlers Online is set to make more money in four years than the Settlers brand did on PC over nine years.”
When asked directly about free-to-play on next-gen consoles, Ubisoft’s chief financial officer Alain Martinez said:
“There will be free-to-play on consoles. But in the future, with games like Watch Dogs, we could see more opportunity for $60 games to learn from the free-to-play model. The next generation will offer more and more item-based content. This will benefit our games’ profitability.”
Ubisoft expects to make between double and triple the amount of money from its free-to-play and casual games in fiscal 2013 than in 2012.
Are you happy with the company’s adoption of the free-to-play and microtransaction business models?