Ubisoft: Almost Nobody Really Has a Problem With Our Brilliant DRM

The Ubisoft strategy title Anno 2070 features some awesome DRM called Tages, which only lets you install the game three times, period, and if you, say, swap out your video card, Tages will think you used up another install. Yay!

Ubisoft, though, says this isn’t a big deal and few people actually have any sort of problem with it. Here’s a statement they gave to RPS.

While it’s correct that copies of Anno [2070] include three activations and that changing hardware may trigger the need for reactivation, the vast majority of Anno customers never encounter this scenario.

On the rare occasion when a customer does need additional activations, Ubisoft customer service is available to quickly resolve the situation, and we encourage those customers to contact us directly so that we can ensure they are able to continue to enjoy their game.

Well, Ubisoft, the game has only been out for two months. There’s still plenty of time for people to encounter this terrific issue. Like, forever. You know.

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12 Comments on Ubisoft: Almost Nobody Really Has a Problem With Our Brilliant DRM


On January 21, 2012 at 4:53 am

Holy crap, worst drm ever made, I would rather be required to stay online to play then that crap.

Brandon James Clark

On January 21, 2012 at 7:00 am

I would’ve bought the latest ANNO if it wasn’t for the fact that UBI’s DRM sucks the out of my ass and tries to feed it to me.


On January 21, 2012 at 9:00 am

Wait, people still buy Ubisoft games? Seriously?

Anthony S

On January 21, 2012 at 9:25 am

Ubisoft is the dumbest company in the entire universe. They actually think they will be able to stop piracy with a laughable attack on their own (under)valued PAYING customers.


On January 21, 2012 at 11:19 am

Pardon my French but, that .

Haven’t bought a Ubisoft game on PC since Prince of Persia 2008, their DRM is atrocious it feels more like “Denial of Rights Management” than anything else.

I shouldn’t pay 50 bucks for a game and then have to call anyone to allow me to play the damn game every time I upgrade 1 piece of hardware or every new installation or if I feel like playing it sometimes on my laptop or media center.


On January 21, 2012 at 3:22 pm

Don’t you love the thought of all games having such requirements, as opposed to just working happily in their own folder on a drive dedicated to games.

So instead of being able to reinstall windows, whether it’s to fix it or update to a new version or a new PC etc, and then being able to play any game that’s still on the drive immediately, you would first have to reinstall and reactivate every single one.

To me it sounds like hell, considering I have over 300 games on my game drive it would probably take a month getting them all going again if they had such insane requirements. Fortunately they’re all “tweaked” to keep working even if one put the game drive into another PC no thanks to DRM.

I’m sorry but there are two routes here. One is insane, useless and insulting while the other is problem free and a pleasure, guess which one you pay for.


On January 21, 2012 at 4:54 pm

No I was forced sometimes to just go “around” simply contacting the so called “support” from certain companies is painful because some issues cannot go trough email you have to call them and pay local tolls sometimes depending which country you are you may not have a local number to call to and are forced into a international call.


On January 21, 2012 at 7:14 pm

No problems with Ubisoft’s brilliant DRM here. Of course no intentions of ever buying or installing it in the first place. I must be the AlmostNobody they are talking about.


On January 22, 2012 at 3:28 am

I never buy Ubisoft anymore, not since their war on their customers. If they want my money they’ll need to show some trust, respect, and get out of my damn bedroom. NOT going to let you in there, Ubisoft. It’s not your place, and thankfully there are LOTS of your competitors I can buy from instead. It’s like everyone wins- but you :D :D


On January 23, 2012 at 10:38 am

I bought the first two AC games and never had any probs with the DRM. I expect I wouldn’t have any problems with any of their current DRM either. It certainly wouldn’t dissuade me from getting a game that I thought looked cool.

None of the people complaining about the DRM above seem to have actually encountered it at all since they apparently didn’t buy any games.

Personally, I don’t see what the big deal is. I expect most of the complainers are pirates anyway, so who cares what they think? There’s no voting with their pocketbook since they don’t buy games regardless.


On January 27, 2012 at 6:48 am

Robin,UBI should be ashamed of themselves. I do agree with what has been posted here. THERE IS NO SUPPORT FROM THIS COMPANY and that is why they PIRATE .It’s simple cause and effect.It would surprise me not, if your are an employee of UBI.There is a saying “if one person call you a Jack@$$, blow them off………..if two people call you a Jack@$$, umm you might want to think about it………..but when NINE people call a JACK@$$…….buy the saddle”.I did pay my $50 so i could put this out here.


On August 19, 2012 at 7:38 pm

What a joke! A game you purchase, ie own but never really own … who would buy that.

Plus – contact Ubi Soft? Who can contact them anyway. I can’t access a different game I have also paid for. Don’t be sucked in by Ubi Soft!