Ubisoft: ‘Nintendo Customers Don’t Buy Assassin’s Creed’

Nintendo consoles aren’t really known for hosting a wealth of mature titles, but it’s still pretty normal to see Wii U ports at launch day. According to Ubisoft CEO Yves Guillemot however, that practice will be changing since it simply isn’t seeing the sales to make the process worthwhile.

“It’s very simple,” Guillemot told Game Informer. “What we see is that Nintendo customers don’t buy Assassin’s Creed. Last year, we sold in very small numbers.” To be more specific, Ubisoft’s Wii U sales only cover three percent of the past fiscal year. Standard Wii sales from Ubisoft are better, at 11 percent, but both are still dropping compared to the 2012/2013 fiscal year.

That’s not to say that Ubisoft will never sell games for Nintendo consoles, just that it intends to shift its mature titles to other platforms. “What we see is that [Nintendo customers] are very interested in Just Dance, very interested by other kinds of games,” Guillemot continued. “So what we are trying to do is to focus more on the types of games they are interested in.”

The sole exception is the Wii U edition of Watch Dogs, which has already been delayed for almost a year. “It will be the only mature game we publish on it,” Guillemot confirmed.

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4 Comments on Ubisoft: ‘Nintendo Customers Don’t Buy Assassin’s Creed’


On August 20, 2014 at 7:12 pm

what a dumb ass


On August 22, 2014 at 8:40 am

Yeah let’s not factor in that at the time of publishing Assassin’s Creed III, Wii U sales were very sluggish. It was also released a month later than the Xbox 360 and PS3 versions so those who owned multiple consoles had already bought it. AC3 wasn’t rated as well as previous games in the series, not to mention it was so buggy on release and virtually unplayable at certain points. Ubisoft barely optimized the game for the Wii U, adding in only the obligatory off-screen play and the ability to swap around elements of the UI to different screens. Wasted potential.

It seems like Ubisoft just wanted an excuse not to develop for the Wii U. ONE GAME not selling well on a console is not reason enough to abandon development of any future titles targeted to that game’s demographic. Ubisoft likes to pretend they are some big important developer, but apart from Assassin’s Creed and some Tom Clancy games, the bulk of games they publish are horrendous shovelware, and it seems they’ve relegated the Wii U to be their “shovelware platform”.


On August 23, 2014 at 10:26 am


Assassin’s Creed III
Assassin’s Creed IV: Black Flag
Splinter Cell Blacklist
Rayman Legends
Rabbid’s Land
Just Dance 4
Just Dance 2014
Marvel Avengers: Battle for Earth
The Smurfs 2

Those are roughly all the games, besides a handful of digital only titles, that Ubisoft has Released on the Wii U.

According to VGCharts [A site that aggregates sales for games] ALL of those Titles combined equate to roughly 1.9 millions games sold.

That’s close to the same amount of sales that Splinter Cell: Blacklist sold on the other consoles on it’s own.


The total sales of every Ubisoft game released on the Wii U is only about One Sixth of the sales of Assassin’s Creed IV: Black Flag sold on the other consoles.

So if you aren’t earning much money on a console, that isn’t selling very well in the first place, why would you put all your chips in one basket?


On August 23, 2014 at 12:11 pm

Well they aren’t “putting all their chips in one basket”, because they are releasing games on all consoles.

ZombiiU was a good game, but they released it when the system came out, and there wasn’t much incentive to buy a WiiU at that time. That’s a lot of where their negativity came from, which is why nearly everything that has came since was a half-assed port that came out months after the other console releases.

Do they think things are going to be different with Watch Dogs, which will be releasing half a year or more after it initially came out?