Ubisoft CEO Says The Company Will “Extend” Diversity Going Forward

Ubisoft CEO Yves Guillemot has said that the company wants to “extend more diversity” going forward.

Guillemot addressed the issue a in a recent interview that raised the issue of the overwhelming prominence of “angry white [men]” being the default protagonists for video games. Responding to that line of questioning, he affirmed that the Ubisoft will be making greater efforts to produce more diverse characters in the future.

“We are working on that,” said Guillemot “We want to spend more time on the worlds and characters in our games… you will see more and more of this at Ubisoft. We’ll try to be less like we have been in the past with some characters. We’ll try to extend more diversity.”

Ubisoft,of course, has come under fire recently for its failure to include any female character options for co-op avatars in Assassin’s Creed: Unity. When critics of the company raised the issue to the game’s creators, they responded by saying such options would “double” the required animation work, a claim that sparked an outrage and was quickly refuted by other game developers.

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5 Comments on Ubisoft CEO Says The Company Will “Extend” Diversity Going Forward


On June 18, 2014 at 3:07 pm

“We’ll try” isn’t exactly much of a commitment from a company that tried to say that making some extra character models and perhaps an extra voice actor was too great a task for a AAA publisher.

T. Jetfuel

On June 18, 2014 at 9:50 pm

Come on, you know that the Assassin’s Creed thing is not about that. They simply never planned a co-op mode that had characters other than the male protagonist. What would have happened if they had spent that money on having the option to make the dude you play appear as a woman on co-op partners’ screens but not your own? Everybody totes happy, or “Ubisoft forces your female character to be white guy!!!”? Yeah, I don’t think that would have flown. No idea why they started babbling about that cost in the first place, maybe they just figured it was a good opportunity to hype the awesome number of animations they had for their singular character.

You are correct in that these kinds of pronouncements rarely amount to much, though.


On June 19, 2014 at 1:03 am

Well, maybe the white guys at Gamefront can now stop hypocritically crying about the lack of diversity in other places for a few days at least.


On June 19, 2014 at 7:20 am

Save the white guilt for something other than video games.

Red Menace

On June 21, 2014 at 10:35 pm

I just play every game already as if my character was a transgendered male.