Ubisoft Done “Punishing” Players With DRM
Ubisoft’s Vice President of Digital Publishing Chris Early has said that the company doesn’t want to hurt players with DRM that any “pirate can get around.”
Early gave this statement speaking in an interview where he came out strongly against video game publishers and developers instituting DRM as a method of halting software privacy. Early would go on to say that piracy is inevitable and that the only people really affected by DRM practices are paying consumers.
“I don’t want us in a position where we’re punishing a paying player for what a pirate can get around,” he said. “Anything is going to be able to be pirated given enough time and enough effort to get in there. So the question becomes, what do we create as services, or as benefits, and the quality of the game, that will just have people want to pay for it?”
Early’s comments come in the wake of Ubisoft’s recent decision to abandon its DRM policies which, in the past, had imposed strict restrictions on players. These included measures such as requiring players to be online to play games like Assassin’s Creed 2, even during its single player mode.