Ubisoft Has No Problem With Assassin’s Creed As An Annual Series

If it wasn’t official already, Assassin’s Creed is an annual series of games much like Call of Duty. Ubisoft Montreal boss Yannis Mallat says that he doesn’t believe gamers are turned off by the idea of playing a new Assassin’s Creed game every year. Judging from the sales of Assassin’s Creed 3, he’d be right, given that it had surpassed that of its predecessors—selling 12 million units since its release.

Eurogamer asked Mallat whether he thinks players are bored by the series. “No,” he replied. “The players will tell us. Right now there are more and more coming into the franchise, so I don’t see that day.”

“It’s our breakthrough. When you have quality content, the frequency of coming out with the game is not an issue at all. On the contrary, people expect more and more of that content,” Mallat added. “So it’s natural to be able to provide that content. The gamers are happy and it’s our job to make them happy.”

Ubisoft has released a new Assassin’s Creed game every year since 2009. The next title in the series, Assassin’s Creed IV: Black Flag, launches on October 29.

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6 Comments on Ubisoft Has No Problem With Assassin’s Creed As An Annual Series


On March 30, 2013 at 10:31 pm

It’s a short-term response to the issue; I don’t see the Assassin’s Creed series lasting past two or three years from now. Not in the same capacity it’s at now, at least.


On March 30, 2013 at 11:35 pm

I used to want to play the AC series, but really, once a game series starts having annual releases it really just kills all interest I had in it. But that’s mostly a personal thing of mine, I don’t really have a huge problem with the AC games in general…


On March 31, 2013 at 12:47 am

I’ve said it before, and I’ll say it again.

Remember when AC was just supposed to be a trilogy?


On March 31, 2013 at 3:21 am

After paying for the Desmond series of AC games: 1,2,BH, R & 3 I thoroughly enjoyed them except Revelations thinking, was this game needed? Does it improve the storyline? NO. AC3 you needed which could have filled some of the plot from Revelations. Now watching the AC4 gameplay & trailer it reminds me exactly of how Revelations failed – another quickly put together load of unnecessary rubbish and set to destroy the story of the original series. By going back in time and playing as Hatham’s father it is certainly the wrong way to go. Once Desmond died that should have been it – game over. If I decide to play this game out of sheer boredom it will be with a copy I have not spent my hard earned cash on because I now see this series as a quick way for Ubisoft to make cash putting less effort into the series as another game goes by! A new generation is near just create a new IP and leave Assassin’s Creed to REST! or give it a 3 year break if Ubi can come up with something original and fun.



On March 31, 2013 at 7:34 am

Implying Assassin’s Creed is quality content.


On April 1, 2013 at 12:34 pm

I’m pretty sure that AC was already considered an annual release. I didn’t mind it so much when Brotherhood followed 2 so closely, but Revelations definitely seemed like it should have been combined with Brotherhood since I don’t know that the two games individually added enough to justify being separate games. Continuing this trend is a bit concerning to me since AC3 wasn’t as impressive as I had hoped, especially since it was in development ever since AC2 was finished.