Ubisoft Responds To PETA On Assassin’s Creed IV

Ubisoft announced Assassin’s Creed IV this past Monday. It was an announcement which lead to a response by PETA condemning the game for its seeming inclusion of whale hunting—a piece of content which has not in fact been verified by the studio.

PETA called the game “disgraceful”, in what is the organization’s latest attempt to gain publicity from the media. They stated:

Whaling—that is, shooting whales with harpoons and leaving them to struggle for an hour or more before they die or are hacked apart while they are still alive—may seem like something out of the history books, but this bloody industry still goes on today in the face of international condemnation, and it’s disgraceful for any game to glorify it. PETA encourages video game companies to create games that celebrate animals—not games that promote hurting and killing them.

Ubisoft has since responded to the allegations with a tongue-in-cheek comment about how the game does not condone whaling (via GamesBeat).

“History is our playground in Assassin’s Creed. Assassin’s Creed IV: Black Flag is a work of fiction that depicts the real events during the Golden Era of Pirates. We do not condone illegal whaling, just as we don’t condone a pirate lifestyle of poor hygiene, plundering, hijacking ships, and over-the-legal-limit drunken debauchery.”

It goes without saying that PETA’s attempt to shame the game may have backfired and served only to draw further public interest in Assassin’s Creed IV.

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11 Comments on Ubisoft Responds To PETA On Assassin’s Creed IV


On March 9, 2013 at 2:31 pm

Not to mention, you know, assassination. That too. But dear me if we happen to mention whaling in the game. That’s just scandalous.



On March 9, 2013 at 2:58 pm

Respect to Ubisoft for one of the best responses to those idiots over at PETA that I’ve ever seen. When I kill these whales in game, I’ll be mentally flipping you off PETA.


On March 9, 2013 at 5:49 pm

“Pull your heads out of your butts” would have worked too…


On March 9, 2013 at 6:44 pm

Ahhh PETA. These morons make all conservation efforts look bad just by association.


On March 9, 2013 at 8:20 pm

Ubisoft handled this very well. Like they said, whaling was a prominent part of seafaring during the time when the game takes place, so it’s not like it is unreasonable to have it. And, like they said, lots of other things in the game would be illegal if you did them, but the important thing is to remember that this is fiction. It is pretty laughable to think that playing this game is going to prompt someone to go out and start killing whales. Yes, whaling does still happen now, but I have serious doubts if including it in this game is going to change anyone’s view on the subject since most people seem to be able to distinguish fiction from reality.


On March 10, 2013 at 1:02 am

THIS is how a proper game company handles complaints.
Imagine what Bioware might have done in the same situation…


On March 10, 2013 at 7:12 am


Imagine if the developers apply the same game mechanic of assassinating animals from AC3 to the AC4′s whaling.

Assassin blade vs Whale – this can only end badly.


On March 10, 2013 at 12:33 pm

Where was PETA when Dishonored was released? Half of the game’s lore revolves around whaling.


On March 10, 2013 at 3:07 pm

SevenCell – BioWare would probably have blamed it on the fanbase.

Ubisoft were, if anything, too diplomatic with these tossers.


On March 10, 2013 at 3:29 pm

Hey PETA, why not go after history books next. They actually have more about whaling than the game did. You could organize a book burning or something similiar.
I’ve got a better idea. Why not throw yourselves in front of the ships doing this. If we’re lucky maybe a propeller will solve all your problems, and ours to.
Sincerely, your son. PITA (I pita the fool)


On March 10, 2013 at 7:38 pm

*slow clap* Not bad ubi, not bad at all… *slow clap*

And it’s not like most of us has the desire nor the means to just go outside and do the activities depicted in the game (do note the word FICTION). If that were true any allegations of videogame induced violence would be feasible. That and I would be experiencing the lives of my ancestrals right about now…

*Oh cool I can hunt tigers and sharks in Far Cry 3 BAREHANDED!! That sounds like fun, I just got in the mood to swin around the carribean sea and having my arm chomped off by a frakking shark!!!*