Ubisoft Stokes the Fires of Controversy With Far Cry 4 Reveal

Far Cry 4, “the most expansive and immersive Far Cry experience ever,” will set players loose in the breathtaking Himalayas.

Ubisoft has announced that Far Cry 4, the latest iteration of its hit open-world FPS franchise, will take place in Kyrat, a region of the Himalayas under the control of a “despotic, self-appointed king.” That’s about all we have to go on right now, although in case there was any question, Ubi also emphasized that the game will offer “a vast array of weapons, vehicles and animals.”

“Following the success of Far Cry 3, we wanted to take the franchise to the next level and create a game that will surprise players and exceed fans’ expectations,” Executive Producer Dan Hay said in a statement. “Given the unique setting, we feel Far Cry 4 will stand out as a top first-person shooter and we’re eager to reveal more about the game in the coming months.”

Ubisoft also unveiled the Far Cry 4 cover art, which is attracting no small amount of controversy on Twitter. The cover features a flamboyantly-dressed white man seated on a throne, with his hand resting on the head of a person of color who’s cupping a grenade. There’s no context to the image and Ubisoft’s meaningless description of the game offers nothing of use, but a number of observers have reacted strongly against its perceived racism. Those criticisms are strengthened by similar reactions to Far Cry 3, which took heat for its use of the “Noble Savage” trope.

Racist or not, I can’t say it’s the greatest box art I’ve ever seen – in fact, it’s definitely closer to the other end of the scale – but it’s unquestionably evocative, and even provocative. Whether the game will be able to address those racist undertones with any degree of sophistication remains to be seen, but it seems certain that controversy will follow it either way.

Gamers who preorder Far Cry 4 will also get Hurk’s Redemption, a series of three single-player missions starring Hurk, the central character from the Far Cry 3 DLC Monkey Business, as well as Hurk’s favorite weapon, the harpoon gun “Impaler.” Far Cry 4 is scheduled to launch on November 18 for the Xbox 360, Xbox One, PlayStation 3, PlayStation 4 and PC. To find out more, hit up farcrygame.com.

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19 Comments on Ubisoft Stokes the Fires of Controversy With Far Cry 4 Reveal


On May 15, 2014 at 4:42 pm

People will see racism in anything. That’s sad. People are way oversensitive these days.

Red Menace

On May 15, 2014 at 7:23 pm

And here I thought it was a thing.

Red Menace

On May 15, 2014 at 7:24 pm

*homosexual, because apparently g-a-y is off limits, despite seeming disagreement from the LGBT.


On May 15, 2014 at 8:12 pm

It seems like the only people who get offended by like this, are the people who feel that this offends someone else. If everyone minded their own damn business people would be just fine.


On May 15, 2014 at 9:02 pm

I feel like only white people will be offended by this but no one else.


On May 15, 2014 at 10:06 pm

Apparently having a BAD guy exhibit BAD qualities is offensive.

Secondly, as a man, I am THANKFUL that we have a flamboyant villain in a non-Japanese game.

Why? Because flamboyant s make amazing villains.



On May 16, 2014 at 12:45 am

SupremeAllah aside (who is in fact a deable, disgusting bigot as proven by his comments towards women on other articles) I agree completely with the sentiment that many people – including the vast majority of GameFront’s entirely Caucasian, straight male staff, is just trying to be offended so they can smugly tell everyone how offended they are, even when there’s literally nothing there that backs them up aside from their own prejudices dictating how they perceive things. Most people would simply look at this and either say “hey look, a controlling villain who pulls the strings” or they’d say “lolz he looks totally in that suit.” Not a single person, aside from neo-liberal white guilt halfwits, could possibly formulate racist undertones in this picture. Not one.

Not to mention the fact that the last game was criticised on this site (but, again, not by anyone else – least of all Hispanic reviewer Angry Joe) for having a Latin American villain in a game set in Latin America. Now it’s a white guy – who we can all agree are the most evil people on the planet without exception, history and common sense be damned – you’re crying again.

Enough’s enough, you’re all clearly just looking for excuses to whine and make yourself think you’re being progressive and representing vulnerable minorities when all you’re really doing is hypocritically representing your own arrogant need to feel like you’re doing something for the world. TALK ABOUT VIDEOGAMES.


On May 16, 2014 at 12:49 am

Hey, look at that, my case is proven further by the fact the word ‘des-p-I-cable’ is censored because it has he word ‘s-p-I-c’ in it. When are you going to realize that your constant kowtowing and political correctness is having the exact opposite effect? All you’re doing is desensitizing us to the very rare occasions that bigotry and prejudice DOES occur in the gaming community when you do stupid childish crap like this.


On May 16, 2014 at 1:03 am

Correction: Game Front Stokes the Fires of Controversy With Far Cry 4 Reveal

Quality games “journalism” as usual.

some guy

On May 16, 2014 at 3:02 am

From a closer look, I don’t even think that that’s a caucasian man. It’s appears to be an Asian man with really blonde dyed hair. Gamefront can’t even look at the cover properly.


On May 16, 2014 at 3:53 am

I wish people would be able to tell the difference between depicting a fictional racist society and being racist yourself.


On May 16, 2014 at 4:32 am

Yeah, anyone who sees racism is missing the point. You’re SUPPOSED to not like the guy, he’s a despot. If he were hugging the locals, you wouldn’t want to kill him, now would you?


On May 16, 2014 at 4:58 am

Oh for crying out loud… seriously?

Just… just stop.

Time for these politically correct, “I want to be famous for 5 minutes”, I don’t like racism and because I have no real way of showing it I will pick out small things in anything, bandwagon hopping people to stop, think and get a grip.

I’m sick to the back teeth of everything being tainted by accusations of racism, gender bias and sexism…

Its not like one or two things, its every damn game these days. Just stop for crying out loud. Lets just enjoy games for what they are… an escape from reality.


On May 16, 2014 at 5:36 am

He looks pretty Asian to me actually. Just cause he’s blonde doesn’t necessarily mean he’s white

Chaim Kekenstein

On May 16, 2014 at 5:48 am

Why don’t you “games journalists” ever report anything of substance? Stop with all this click-bait feminist and anti-racist rubbish. We want to hear about GAMES not feelings.


On May 16, 2014 at 8:03 am

It seems poor TJ and his clones are still upset over nothing. Which is strange because he clearly agrees with me, but then goes on to whine about some more PC nonsense from before where his alternate names and himself were destroyed.

Don’t worry friend, I’m sure the “Hey you, get your damn hands off her!” routine might get you laid eventually….hahahaa.


On May 16, 2014 at 9:56 am

Black villain holding white man down: racist because it’s insinuating all black people are evil savages

Black villain holding black man down: racist because it’s insinuating the whole of black society to be evil and savage

White villain holding black man down: racist because it’s insinuating white people are superior to black people

White villain holding white man down: racist because there’s a lack of black representation.

Gee guys lets just have cover art that solely consists of daisy chains and scenery shots

T. Jetfuel

On May 16, 2014 at 12:21 pm

What if they are married?

This is very confusing.


On May 17, 2014 at 4:04 pm

AHAHAHAH this is almost as funny as https://www.youtube.com/watch?v=Rv7eZ6M3Jow

which i believe he will eventually work for either gamefront IGN or kotaku!